In partnership with Take Blip, the launch has a catalog of more than 10,000 products and orders are delivered within 90 minutes
Beloved by Brazilians, it is a fact that WhatsApp has become the future of digital commerce and one of the main options when making a purchase. 85% of people feel more connected to a business when they can communicate through the app, according to a survey by Kantar. This trend is no different for the pharmaceutical sector. Drogaria Araújo, the largest drugstore chain in Minas Gerais, joined forces with the technology company Take Blip and is the first company in the segment to have an official presence on WhatsApp, reinforcing its innovative and pioneering profile.
The novelty, which was developed in just two months, was made possible after a resolution authorizing pharmacies and drugstores to use the WhatsApp API in Brazil, from which Take Blip, a leading company in intelligent communication, relationship and sales solutions between brands and consumers in conversational apps such as WhatsApp and Instagram is an official provider.
The solution allows navigation through the catalog to choose products, with payment being made outside the application and orders placed will be delivered in just 90 minutes after confirmation of purchase.
“We were the first to adopt the drugstore model, the drive-through service and to offer 24-hour shifts in the city. Now, we are innovating once again with whatsapp sales, certain that the digitalization of customer service is an important step towards achieving our objective, of maintaining sustainable growth based on innovation and pioneering spirit, characteristics that have made the brand a reference in the market” points out André Giffoni, Digital Strategy and Customer Director. Araujo's expectation is that, with the new channel, sales will exceed the mark of R$1 million per month during the first year.
The chain, which is a reference in Brazil when it comes to innovation in the pharmaceutical sector, already has a virtual assistant, Jô, launched in 2018, which helps customers make decisions about what to buy. With a product catalog that has more than 10,000 items, the first phase of the launch of the Drogaria Araújo chatbot will not make available the sale of medicines, which are not yet authorized for this format in the segment.
“With the release by Meta of the use of the WhatsApp Business API for drugstores and pharmacies, with restrictions only on the sale of medicines, this segment gives rise to a new stage. The opportunities are extremely relevant, as most of the companies in this segment have revenues from convenience items, supplements, personal care, perfumery, among other products allowed for sale, higher than the revenue generated by medicines”, says Luiz Marcelo, Director of Retail , CPG and Services in Take Blip.
For the executive, the business world is increasingly aware of the enormous impact of the conversational market and companies from different segments have already paid attention to the importance of taking the lead with customer service, sales and engagement that goes far beyond the omnichannel. “AI First is a trend that will hit every company, from bigtech to neighborhood businesses. People are present on Whatsapp every day and want to have their favorite shopping places in the palm of their hand, focusing on practicality and good service”, points out the Director.
Payment via WhatsApp
Payment for direct purchases in the WhatsApp Business application is not yet possible, but the expectation is that this feature will be launched soon. Today, after choosing the product, receiving method and filling in personal data, the customer receives the payment link. “By clicking on the link, the user's cell phone browser opens with the credit card fields to be filled in. With the confirmation of the order, the customer must perform the action of returning to whatsapp. Within a few minutes, the payment status is sent through an active notification”, explains Luiz Marcelo.
“It is possible to carry out several other services in an automated way using the WhatsApp Business API, such as: order delivery status, customer service, appointments, satisfaction surveys, etc. In summary, making good use of the WhatsApp Business API in this segment guarantees an excellent customer experience and significant increases in opportunities to generate new revenues, as already proven in several other sectors”, concludes Luiz Marcelo.
To send a message to Araujo just click on the link https://wa.link/t1wcsn or save the contact +55 31 3270-5000 on your cell phone.
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