By Cristiano Felicissimo, Director of Pre-Sales at Seal Telecom
The search for means to assist in the attractiveness of products and, consequently, in the increase in sales of a business, is increasingly attracting the attention of entrepreneurs. Regardless of the sector, strategies that drive revenue are always welcome, but it is essential to evaluate each establishment model so that the results are positive. When it comes to e-commerce, it is very common to use solutions that allow you to check how long a user has been browsing the site, what products he has searched for and how often he purchases online, for example. However, did you know that it is also possible to understand the behavior of customers in physical stores?
Today, facial recognition solutions are one of the main technologies that allow the real-time mapping of people who are circulating in a store and the identification of characteristics, even helping to change the content of a showcase, in order to meet the needs of customers. consumer expectations and boost sales. The adoption of this technology is a worldwide trend that, according to research carried out by the consultant Markets and Markets, already generates more than 3.3 billion dollars and may reach 7.7 in 2022. This growth is mainly due to the fact of the high security level promoted by this solution, since it analyzes people through their physical characteristics - with a level of 100% of effectiveness - and guarantees the recognition of unwanted people, for example, in a matter of seconds.
In retail, in addition to improving security, the solution also promotes the observation of very accurate information, such as the reaction of a user when passing by a gondola - allowing to analyze whether the product is successful or not - or if any item is poorly located . For those who use digital signage, also known as Digital Signage, the integration of the solutions can result in an even greater increase in sales.
Digital Signage is a technology that provides any type of information in a fully programmed and segmented way. Thus, if facial recognition detects that more teenagers are looking at the window of a department store, there may be a change, in a matter of minutes, to materials that attract this audience more. On the other hand, it is also possible to notice that the product of a supermarket is not pleasing customers, since an expression of dissatisfaction is detected.
Still little used in Brazil, the solution can also assist in organizing the flow of an environment during the busiest hours. Who has never given up buying a product when faced with a huge queue to make the payment? Through this technology, it is possible to detect the increase in the number of people and then trigger a new cashier and more employees inside the store.
There are countless data that can be detected and, in some way, they all convey the impression that an environment offers to each client, whether negative or positive, generating the possibility of readjustment, always aiming to deliver an experience each time better to your customers. More than ever, technology is in favor of companies and people. And you, already know how to use it in favor of your business.
Disclaimer: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies.
Today, facial recognition solutions are one of the main technologies that allow the real-time mapping of people who are circulating in a store and the identification of characteristics, even helping to change the content of a showcase, in order to meet the needs of customers. consumer expectations and boost sales. The adoption of this technology is a worldwide trend that, according to research carried out by the consultant Markets and Markets, already generates more than 3.3 billion dollars and may reach 7.7 in 2022. This growth is mainly due to the fact of the high security level promoted by this solution, since it analyzes people through their physical characteristics - with a level of 100% of effectiveness - and guarantees the recognition of unwanted people, for example, in a matter of seconds.
In retail, in addition to improving security, the solution also promotes the observation of very accurate information, such as the reaction of a user when passing by a gondola - allowing to analyze whether the product is successful or not - or if any item is poorly located . For those who use digital signage, also known as Digital Signage, the integration of the solutions can result in an even greater increase in sales.
Digital Signage is a technology that provides any type of information in a fully programmed and segmented way. Thus, if facial recognition detects that more teenagers are looking at the window of a department store, there may be a change, in a matter of minutes, to materials that attract this audience more. On the other hand, it is also possible to notice that the product of a supermarket is not pleasing customers, since an expression of dissatisfaction is detected.
Still little used in Brazil, the solution can also assist in organizing the flow of an environment during the busiest hours. Who has never given up buying a product when faced with a huge queue to make the payment? Through this technology, it is possible to detect the increase in the number of people and then trigger a new cashier and more employees inside the store.
There are countless data that can be detected and, in some way, they all convey the impression that an environment offers to each client, whether negative or positive, generating the possibility of readjustment, always aiming to deliver an experience each time better to your customers. More than ever, technology is in favor of companies and people. And you, already know how to use it in favor of your business.
Disclaimer: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies.
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