*By Samir Mazzer Chuffi
It is evident that offering a complete purchase journey to customers looking to invest in new software and technology has become essential for the success of companies, since, by advancing through all stages, the company guarantees that it will have received from a accurate assessment and diagnosis, to offering the best and most modern services and solutions to optimize your technological environment.
In this context, the main objective of the purchase journey, whether in a cloud computing project or another application, is to provide the customer with all the necessary resources for the optimization of their structure, guaranteeing support throughout the process and their satisfaction. the tip.
Essential steps for the customer purchase journey in the cloud migration process
With the constant changes that have taken place in recent years, cloud computing has become a very widespread concept. The trend is reinforced in The Global Risks Report, by the World Economic Forum, which pointed out that cloud spending is expected to reach US$ 623 billion by 2025, the same year in which a total of 85% is expected from companies operating within the cloud, globally, according to the Gartner.
Taking into account this promising scenario, the cloud computing has enabled companies to consume shared resources and storage instead of building and maintaining them dedicated, operating and optimizing the infrastructure independently, ensuring flexibility, security and economy.
Thus, in the process of migrating to the cloud, there are important steps for the customer's purchase journey to be fully effective. A key step towards the success of any project in this sense is to count on a specialized partner, who will assist in all phases and specificities.
The next step is to carry out an assessment, or discovery process, in which an assessment of the technological environment in question and a personalized consultancy involving both the technical team and the business team to discover what is desired from IT in the short term. , medium and long term are put into practice. Subsequently, a plan is proposed to the client with options of paths to be followed based on the initial diagnosis to finally proceed with the implementation and continuous support of the new environment.
Application modernization and software management
There are other important technologies such as application modernization, which establishes the basis for a more assertive IT strategy and enables a better purchase journey during the cloud migration process. This modernization allows legacy applications to be transformed to be used in the cloud with greater efficiency, agile, integrated and a considerable reduction of operational costs, paving the way for a very healthy journey.
In this sense, it is essential that the company also carry out a software management to identify whether the licensing contracts are actually being used by the organization in the correct way, in order to make bureaucratic matters such as license renewals, optimizations and compliance a subject always under control.
In addition cybersecurity should be prioritized during the stages of this journey, since cyber attacks can lead to information leakage, application unavailability, financial damage, and even loss of brand reputation and reliability. Therefore, it is essential to carry out a vulnerability assessment in the technological environment and confirm that the main digital security requirements are being met.
Importance of after-sales to ensure the customer experience
The last phase of the customer's purchase journey aims to prepare them more and more for the future. In other words, the technological market evolves every day and requires continuous monitoring from companies, otherwise success will not happen.
In this way, with all phases of the process completed, the development of culture, greater interactions between areas and all the advantages of the cloud are already beginning to be observed and the benefits noticed, companies move faster and accelerate their investment in their continuous modernization.
Therefore, companies need to be prepared to continue in the battle of technological modernization. And, a complete customer purchase journey with technology as an ally, will always be indispensable to leverage the business.
*Samir Mazzer Chuffi is Cloud Services Sales Solutions Leader at SoftwareONE
Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
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