After a successful pilot project, the restaurant chain will expand its management tool for franchisees
Divino Fogão, a restaurant chain already consolidated in Brazil, decided to adopt solutions from Linx, a leader in retail technology, in all its stores after excellent returns from a pilot project carried out in three brand units. The forecast is that Linx's solutions will become the main systems of the entire chain within a year, but the new restaurants are already starting to act with the solution in question. In all, there are 193 points of sale distributed in malls across the country, in addition to five operations in the “dark kitchen” concept, focused only on the delivery system.
“We saw a huge leap in agility and stability of the platforms in the pilot project, which consequently generated more sales and a more convenient service for customers. The expansion of Linx tools to other units aims to ensure uniformity and brand identity in all services”, explains Reinaldo Varela, founder and president of Divino Fogão. The expansion of solutions for the franchise network will start with the store at Shopping Eldorado, in São Paulo, the brand's first unit founded in 1984, which is reopening after months closed due to the pandemic.
To boost the brand's strategy, three solutions will be adopted. The first and foremost is Degust One, a benchmark POS and back office system in the market that will optimize all business processes, from service to management by performance indicators, making the retailer's routine easier, with essential information easily accessed through various devices. The second, Mobile with Payment, a Smart POS that is in the hands of the attendants, makes the complete purchase process, from placing the order to receiving the payments, making the operation more agile. And finally, TEF Linx, which manages the receipt of payments, correctly communicating with all intermediaries, facilitating fiscal management.
For Samuel Carvalho, commercial director of Linx's Food segment, the restaurant sector is undergoing several technological transformations. “Those who run the restaurant business are looking for solutions that make sense of their reality and optimize their activities. With investments in management tools, the team is relieved of operational processes and problems with the tools, allowing the business to focus on strategy and growth”, adds Carvalho.
With an eye on the changes brought about by the pandemic and the need to take the brand to the digital and delivery world, Varela is already planning the next steps. “In addition to what we have already implemented, we are also studying joining the Delivery App to increase the competitiveness of home deliveries; and Linx Degust Autoatendimento, to optimize the workforce and offer digital options to customers”, he concludes.
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