By Maurício Prado, general manager of Salesforce Brasil
Think of an application that you use daily. Would it be Waze, which calculates the best path for your work? Or Spotify, which suggests personalized playlists? Siri, who answers your questions on the iPhone? Netflix, which shows movies and series with your face? Or Google, which translates texts into any language in seconds? Regardless of your preferences, do you know what these apps have in common? All work with Artificial Intelligence (AI) features. If AI means the Terminator or robots and lightsabers, know that it is already transforming our lives.
Albert Einstein taught us that genius is about taking complexity out and making things simple. This is what is happening with AI. You don't have to be an expert in Machine Learning, the science that gives machines the ability to learn something without being programmed. You can skip this requirement to appreciate the effectiveness and improvement of image recognition applications, Internet search and online shopping, among others, to realize that artificial intelligence has gradually become something normal and essential in our routine. And this is just the beginning. According to Gartner, the algorithms will change the behavior in the work environment of more than 1 billion people worldwide by 2020.
With an eye on this market, the largest companies in the world are also investing in connected products ("Internet of Things") to improve their services, products and customer relationships. In the near future, each product ("thing") will be a service and relationship channel between the company and the customer. According to the MarketsandMarkets report, the AI industry is expected to exceed US$ 5 billion by 2020, with an annual growth (CAGR) of 53,65%.
But there is yet another explanation for this rush by companies to adopt technology: algorithms and machine intelligence will make the Internet of Things reduce errors and US$ 1 trillion in maintenance, service and consumable costs in 2022, says Gartner. In addition to the companies already mentioned, others from different segments are also using AI, such as Sony, Hyundai, Kawasaki, Amazon and Air France-KLM.
Small and medium-sized companies, however, are still at a disadvantage, due to the high costs related to infrastructure, technical expertise and computational resources necessary for the implementation of the novelty. This is because, to work, AI needs access to large databases with information about users, market indicators, characteristics and studies, so that specialists create advanced algorithms to “teach” computers to recognize patterns in this data and present the best data. solutions for each type of problem.
To facilitate access to Artificial Intelligence, technology giants are investing in ways to democratize its use, such as Salesforce - which launched its cloud-based AI platform (Salesforce Einstein) at an event with more than 170,000 participants last month. October.
With “Artificial Intelligence for all”, companies will be able to deliver much smarter, more personalized and predictive experiences to customers. In other words, it seems that what we have seen so far in AI was only the beginning of a real revolution.
In the coming years, according to a study by Stanford University, we will see the popularization of autonomous cars and trucks; drones making deliveries; robots for domestic services; massification of devices to monitor personal health and surgery performed by robots; augmented reality used for education; convergence of entertainment tools; predictive models to avoid pollution or improve the distribution of food to the needy population; cameras, drones and programs to analyze criminal patterns and increase security. Welcome to the future where AI is for everyone.
Albert Einstein taught us that genius is about taking complexity out and making things simple. This is what is happening with AI. You don't have to be an expert in Machine Learning, the science that gives machines the ability to learn something without being programmed. You can skip this requirement to appreciate the effectiveness and improvement of image recognition applications, Internet search and online shopping, among others, to realize that artificial intelligence has gradually become something normal and essential in our routine. And this is just the beginning. According to Gartner, the algorithms will change the behavior in the work environment of more than 1 billion people worldwide by 2020.
With an eye on this market, the largest companies in the world are also investing in connected products ("Internet of Things") to improve their services, products and customer relationships. In the near future, each product ("thing") will be a service and relationship channel between the company and the customer. According to the MarketsandMarkets report, the AI industry is expected to exceed US$ 5 billion by 2020, with an annual growth (CAGR) of 53,65%.
But there is yet another explanation for this rush by companies to adopt technology: algorithms and machine intelligence will make the Internet of Things reduce errors and US$ 1 trillion in maintenance, service and consumable costs in 2022, says Gartner. In addition to the companies already mentioned, others from different segments are also using AI, such as Sony, Hyundai, Kawasaki, Amazon and Air France-KLM.
Small and medium-sized companies, however, are still at a disadvantage, due to the high costs related to infrastructure, technical expertise and computational resources necessary for the implementation of the novelty. This is because, to work, AI needs access to large databases with information about users, market indicators, characteristics and studies, so that specialists create advanced algorithms to “teach” computers to recognize patterns in this data and present the best data. solutions for each type of problem.
To facilitate access to Artificial Intelligence, technology giants are investing in ways to democratize its use, such as Salesforce - which launched its cloud-based AI platform (Salesforce Einstein) at an event with more than 170,000 participants last month. October.
With “Artificial Intelligence for all”, companies will be able to deliver much smarter, more personalized and predictive experiences to customers. In other words, it seems that what we have seen so far in AI was only the beginning of a real revolution.
In the coming years, according to a study by Stanford University, we will see the popularization of autonomous cars and trucks; drones making deliveries; robots for domestic services; massification of devices to monitor personal health and surgery performed by robots; augmented reality used for education; convergence of entertainment tools; predictive models to avoid pollution or improve the distribution of food to the needy population; cameras, drones and programs to analyze criminal patterns and increase security. Welcome to the future where AI is for everyone.
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