With innovative technologies and services, C-suite executives will be able to achieve ESG goals in less time, meet the expectations of new customers and stakeholders, in addition to driving business growth
Accenture and Salesforce announced the expansion of a global partnership to help companies embed sustainability concepts in their businesses, meet the growing expectations of their customers and stakeholders and contribute to the advancement of the UN Sustainable Development Goals (SDGs).
The combination of Accenture's Sustainability Services, Sustainability Cloud and Sales Customer 360 solutions from Salesforce will, for the first time, bring sustainability to the forefront and provide C-suite executives with visibility into ESG data (environmental, social and governance, in English) of your companies, and in real time. In this way, companies will be able to track, measure and act on a series of sustainability initiatives, including reporting on carbon emissions, supporting customer engagement, creating positive consumer experiences, meeting regulatory requirements and developing new models of Business.
“Our customers have never been more committed to sustainability,” says Julie Sweet, Accenture's CEO. “Companies are still rebuilding themselves after the pandemic, rethinking their purposes. It is the opportunity to include sustainability in all business areas and to drive the clients' agenda. We are happy with the expansion of the partnership with Salesforce to assist organizations in creating and delivering value. ”
“CEOs are recognizing their responsibilities and understanding that they are not limited to the company's campus or the Zoom meeting,” explains Marc Benioff, chairman and CEO of Salesforce. “By integrating sustainability into the structure of our companies, they will be even more successful, while our communities will be more egalitarian, the society more just and the planet healthier. It is a great satisfaction to work with Accenture and help clients in the implementation of sustainability programs that will benefit their stakeholders and create value for the business. ”
Through the company's Salesforce Sustainability Cloud solution and Customer 360 platform, customers will have access to a reliable tool for a 360-degree view of their companies' impact on the environment, helping them to measure and manage their carbon footprint and share climate data transparently with your investors. Accenture will be responsible for integrating Salesforce Sustainability Cloud into its business strategies, operating models, technologies and essential processes and systems with specific industry requirements and developing perceptions of sustainability that can be scaled between organizations and their ecosystems. By the end of the year, Accenture and Salesforce plan to collaborate on expanding the platform and services for tracking and analyzing more comprehensive ESG metrics - from water and waste management to diversity and inclusion.
"Climate change is still one of the biggest challenges to be faced not only by companies, but by the entire planet," says George Oliver, CEO of Johnson Controls, a global leader in smart and sustainable buildings. "It is a pleasure to work with Salesforce and Accenture to accelerate the sustainability activities of JCI, our customers and communities, especially with the growing interest in this type of action."
In today's companies, sustainability is no longer optional. Customers expect them to take the lead and take tangible action in relation to the SDGs, including gender equality, combating poverty and climate change. Companies that invest in the combination of sustainability and technology are 2.5 times more likely to be among the best performing companies in the market, according to a new study by Accenture.
“Through this partnership, Accenture and Salesforce will be able to join forces to address the growing end-user demand for data-based insights into sustainability performance and metrics-based approaches that help turn SDG-related topics into results catalysts. positive business, ”says Bjoern Stengel, senior research analyst for Worldwide Business Consulting and ESG Business Services at IDC. “Our research shows that more and more companies are realizing that a sustainable business strategy is not limited to simply 'doing good' - it means 'being good at doing good'. The initiative can help customers on this journey, allowing them to capture relevant ESG data, as well as manage and measure performance against sustainability goals. ”
Accenture and Salesforce have significant relationships with the World Economic Forum and long-term commitments to advancing the SDGs, giving each company a deeper understanding of how to simultaneously drive business growth and long-term sustainable value for its shareholders and stakeholders.
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