By Gilmar Batistela, Global CEO of Resource IT
The biggest impact has passed. Crisis is no longer a justification for halting progress and postponing projects. In pain, we learned many lessons and, despite the insistence of difficulties, Brazil began to apply alternatives to minimize the damage caused by a turbulent and devastating political-economic scenario.
Many gave up, others remained static - and the worst: disbelieved. But several events have brought us back to the certainty that we can do the best, even with scarce resources, investing in creativity and the collaboration model. One of them was the sporting event in Rio de Janeiro, which surprised the world and, especially, us Brazilians, despoiled by the lack of hope. We were proud to watch a show that we were afraid would sink. We surrender and think: yes, we can!
And on this sandy trail, innovation emerged as a virus contaminating minds and souls, inevitably feeding on technology. The projections on the ground of the Maracanã Stadium, during the opening of the games, proved this. The effects provided sophisticated the presentation, moved and made us proud again, providentially, of our country.
As an entrepreneur in the information technology (IT) sector, I can say that technology has provided companies with that leverage. I have offered them not only new features, but also opportunities. And opportunities bring hope for new achievements. Especially because we are all part of a business chain, in which success is the result of turning a gear fed by the satisfaction of each of the actors in this ecosystem. It is the well-known “win-win”.
Without wanting to be mushy but realistic, the fact is that the point of the cat at that moment is to understand that we need to move forward, invest and believe in the potential of our businesses, which are built by people. The more we undertake, the more opportunities we give them, we grow in our business, we contribute to the recovery of society's purchasing power and, thus, to the health of the Brazilian economy. Stagnating is the worst strategy to be adopted at this time.
Today, I can attest that I am not alone on this journey. The reaction is happening, not least because technology is present in everyone's daily lives in a forceful way. The world is digital, mobile and connected. It is a path of no return and the fine line that separated the personal and professional world has practically dissolved. So, how can we not enter the digital age? How can we not invest in this moment to guarantee, in fact, a place in this future that is already in our present?
The important thing is that we learn to overcome our limits. Like IT athletes, CIOs. How many of them have had to shelve projects and cut staff over the past almost two years? But how many others have innovated, adopted collaborative, disruptive models and managed to implement promising proposals for profitability in the short term?
Advancing in an adverse environment, outside the comfort zone, requires a revamping of the way of thinking and exercising our traditional functions. Conducting our business today, not only in our country, but in the world, requires the construction of an equation composed of financial and people sustainability. Technology is the amalgamation in this chain that virtuously guarantees competitiveness, so vibrant for the development of the various sectors of the economy. Market without competition is lukewarm, doomed to failure.
In this movement, for the rapid adaptation to digital businesses, we will have a great growth in global IT services and solutions, since all companies will need external support for their businesses in this change of course.
Emerging technologies and concepts such as Cloud, Mobility and Analytics, Cognitive Analysis, in addition to risk management and information security, will be on the strategic agenda of CEOs for their relevance.
Acquiring cloud computing skills quickly will be critical for technology professionals to rethink and rebuild their companies' infrastructure. These, in turn, will have to leave, as soon as possible, for digital business strategies, otherwise they will lose their place in the new world. We will enter another revolution, with devices, tablets and mobile devices instead of machines.
Technology will be the most important fuel for those seeking innovation. And, for all these reasons, I believe in a more strengthened Brazil, cleared, towards the recovery of values. It's time to get up and invest!
Many gave up, others remained static - and the worst: disbelieved. But several events have brought us back to the certainty that we can do the best, even with scarce resources, investing in creativity and the collaboration model. One of them was the sporting event in Rio de Janeiro, which surprised the world and, especially, us Brazilians, despoiled by the lack of hope. We were proud to watch a show that we were afraid would sink. We surrender and think: yes, we can!
And on this sandy trail, innovation emerged as a virus contaminating minds and souls, inevitably feeding on technology. The projections on the ground of the Maracanã Stadium, during the opening of the games, proved this. The effects provided sophisticated the presentation, moved and made us proud again, providentially, of our country.
As an entrepreneur in the information technology (IT) sector, I can say that technology has provided companies with that leverage. I have offered them not only new features, but also opportunities. And opportunities bring hope for new achievements. Especially because we are all part of a business chain, in which success is the result of turning a gear fed by the satisfaction of each of the actors in this ecosystem. It is the well-known “win-win”.
Without wanting to be mushy but realistic, the fact is that the point of the cat at that moment is to understand that we need to move forward, invest and believe in the potential of our businesses, which are built by people. The more we undertake, the more opportunities we give them, we grow in our business, we contribute to the recovery of society's purchasing power and, thus, to the health of the Brazilian economy. Stagnating is the worst strategy to be adopted at this time.
Today, I can attest that I am not alone on this journey. The reaction is happening, not least because technology is present in everyone's daily lives in a forceful way. The world is digital, mobile and connected. It is a path of no return and the fine line that separated the personal and professional world has practically dissolved. So, how can we not enter the digital age? How can we not invest in this moment to guarantee, in fact, a place in this future that is already in our present?
The important thing is that we learn to overcome our limits. Like IT athletes, CIOs. How many of them have had to shelve projects and cut staff over the past almost two years? But how many others have innovated, adopted collaborative, disruptive models and managed to implement promising proposals for profitability in the short term?
Advancing in an adverse environment, outside the comfort zone, requires a revamping of the way of thinking and exercising our traditional functions. Conducting our business today, not only in our country, but in the world, requires the construction of an equation composed of financial and people sustainability. Technology is the amalgamation in this chain that virtuously guarantees competitiveness, so vibrant for the development of the various sectors of the economy. Market without competition is lukewarm, doomed to failure.
In this movement, for the rapid adaptation to digital businesses, we will have a great growth in global IT services and solutions, since all companies will need external support for their businesses in this change of course.
Emerging technologies and concepts such as Cloud, Mobility and Analytics, Cognitive Analysis, in addition to risk management and information security, will be on the strategic agenda of CEOs for their relevance.
Acquiring cloud computing skills quickly will be critical for technology professionals to rethink and rebuild their companies' infrastructure. These, in turn, will have to leave, as soon as possible, for digital business strategies, otherwise they will lose their place in the new world. We will enter another revolution, with devices, tablets and mobile devices instead of machines.
Technology will be the most important fuel for those seeking innovation. And, for all these reasons, I believe in a more strengthened Brazil, cleared, towards the recovery of values. It's time to get up and invest!
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