Omie, one of the main cloud management platforms (ERP) in Brazil, understanding the current transformation of retail in Brazil, has just acquired Mintegra, a company that offers an integration hub to the main e-commerce platforms and marketplaces in the world. parents. In this way, companies of all sizes will have the possibility of having a multichannel strategy with centralized inventory control, further democratizing access to e-commerce for the country's enterprises.
In an uncomplicated way, Mintegra is responsible for the integration and total management of the ads in the main Marketplaces and Virtual Stores in the market, automating the flow of inventory control and the generation of sales orders. Among the main integrated solutions are the MercadoLivre, Magazine Luiza, Amazon marketplaces and B2W (Americanas, Submarino, ShopTime) and ViaVarejo (Extra, Pontofrio, Casas Bahia) platforms. About the integrated e-commerce platforms, the main ones are Shopify, Magento, WooCommerce, Tray, LojaIntegrada and NuvShop.
For Rafael Olmos, CTO and cofounder of Omie, the acquisition of Mintegra embodies the purpose of scale up in helping companies to be more prosperous and better manage their businesses. "Combining our software with Mintegra boosts productivity, saving time and integrating data, in addition to simplifying access to e-commerce channels", explains the executive.
With the acquisition, Omie brings to its team professionals who have extensive experience in the segment of e-commerce and marketplaces, not only adding the know-how in the segment, but also all the relationship and integration to the main platforms in the market. The plans for this team include more e-commerce platforms and marketplaces like VTEX and Olist, as well as freight and logistics solutions.
“More than two years ago we started the partnership with Omie and, since the beginning, there was a synergy between the companies. We are sure that together we will further evolve the tool, making the solution even more complete and facilitating online sales management for our customers ”, says Flávio Nobile, one of the founding partners of Mintegra.
“We are very pleased to announce the acquisition of Mintegra, this is another step we are taking to make our software more complete and connected to the world. We want to help companies of all sizes to have access to modern technologies that are constantly evolving with solutions from the point of sale to e-commerce, making omnichannel a reality ”, comments Marcelo Lombardo, CEO of Omie.
The Mintegra solution is available at Omie.Store, the marketplace for solutions integrated with Omie software. Currently, Omie.Store has more than 100 integrated software from different categories, such as software for medical clinics, hotels, industries and retail, as well as software that complements the management of companies on a daily basis, such as applications for management of reimbursement, BI platforms and digital signature software. All partner software is available to Omie's more than 50,000 customers.
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