2016: the year of digital printing

 
Brazil is among the countries in which the use of digital printing is more widespread and advanced. Especially in the banking system, people are quickly getting used to accessing ATMs without having to memorize or write down passwords - just bring your thumb or index finger closer to the biometric sensor to access the account, withdraw money, make payments or make deposits. All of this in a simple, agile and safe way. This can be considered the greatest example of what will be a trend in 2016, when technology will be even more present in the life of the population.
 
Regardless of age or social class, people have easily adapted to all types of technology that make their daily lives easier. According to Febraban, the volume of transactions carried out electronically has already exceeded those that depend on physical presence. With so many conveniences, people no longer travel for nothing when they can do everything via the internet. And that happens, too, in many other instances. So much so that the omni-channel concept is gaining strength. In other words, people feel that everything is accessible, whether physically or online, and can be accessed through the notebook, smartphone or whatever else is at their disposal. Connected, the population seeks the freedom to carry out their activities in a convenient and safe way.
 
In this sense, next year the possibility of making purchases and making payments using only the cell phone should become even more relevant. Since 2014, with the launch of ApplePay - in which the authorization of a payment is completed by approaching the unit to a terminal that combines NFC (Near Field Communication) technology and the recognition of the user's fingerprint with the card operator credit - there was a frantic rush from the other leading mobile phone brands. After all, taking the United States as a sample, this credit market moves more than 12 billion dollars a day. Now, with improved technology, you should further increase the use of your cell phone to make purchases without having to “swipe your card” and enter a password.
 
As a matter of fact, by providing that its users could make purchases without carrying cards, Apple put biometrics literally in the hands of thousands of users all of a sudden, not only in the United States but worldwide. Accustomed to using fingerprints to access the ATM terminal, people already yearn for this same facility on the mobile payment platform. Even more important than comfort, we have to consider security - something that fifty-year passwords and pins do not offer. Therefore, 2016 should be the year of digital printing - with emphasis on Brazil.
 
Today, more than half of the ATMs in the entire country have biometric sensors that make it very easy for the population to access the current account safely. But Brazilians are also getting used to using fingerprints to confirm their vote, take documents, access schools, businesses and health and transportation services. Anyway, we will hear a lot about fingerprint reading this year that is just beginning.