By Roberto Regente Jr., OpenText Vice President for Latin America and the Caribbean
The world has seen an explosion in the amount of data over the past few decades and companies are struggling to adapt to it all, with more dynamic and streamlined systems that meet the needs.
Recent studies point to a daily average of 700 information exchanged, that is, 500 emails, 5 faxes, 100 documents, 50 images, 40 social interactions, 10 contracts and 10 videos. If we multiply that to 8,000 employees of a typical company, we arrive at a staggering 1.9 billion pieces of information per year.
At the same time, people and companies are increasingly using mobile data, with the exchange of information and files by cell phone. International telephony organizations indicate that mobile data traffic is expected to increase 13 times by 2017.
Given this scenario, it is essential that the Corporate Information Management (ECM) area streamlines processes based on the following characteristics:
• Reduce the complexity of work;
• Minimize human errors in routine work tasks;
• Allow easier access to information for a wider audience.
The tuning of CIOs with other areas of the company has become crucial for the optimization of technological processes. The process of exchanging information between areas and systems makes all the difference in terms of effectiveness, data integration and added value. Companies that continually invest in IT and information management, considered 'digital leaders', stand out in the market and earn up to 26% more than their competitors, according to Gapgemini Consulting and the MIT Center for Digital Business.
The best way to face these digital transformations is to join forces in favor of a “Digital First World”, in which digitization and a greater offer of data will be among the main banners. Several factors are involved, driving business transformation into digital businesses: transforming workforce; security and governance; regulatory pressure; new technologies and digital customers.
The role of new technologies is also very important, as organizations need to provide direct and unrestricted access to information. New digital technologies empower employees in ways that were previously unlikely.
Changing workforce
A point worth mentioning is the new young workforce that will change the traditional attitudes of companies towards their employees, work and workplace. More than half of young people say they will not accept a job if they are not allowed to use social media. This demonstrates that organizational leaders need to adapt to the new reality and create more flexible policies that are in line with the profile of their employees.
Changes within the ECM area are critical to keeping pace with information and systems that directly contribute to business success. Operational efficiency is one of the essential factors that deals with the survival of companies in a market of constant dispute.
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