By Matthew Gharegozlou, Progress Vice President for Latin America
The new digital ways of measuring the business environment are helping companies to see certain highly volatile business opportunities, something that was almost impossible to capture before big data and fast data processing platforms.
The problem is that, once detected, these opportunities also need to be covered by the product and service offering systems, which, in most cases, requires immediate decision-making in relation to tactical procedures compatible with meeting the demand in question. .
It is in the face of this challenge that the optimization of business decision management processes begins to be seen as a crucial step in order to achieve a company's competitive differential.
From the point of view of IT, one of the points brought up by this question is that IT teams need not only to know, describe and map the rules of the business, but also to have systems capable of quickly modifying these decision models, as they the external environment also evolves, generating a synchronized action.
The good news for the market is that there are already viable alternatives to the elitist solutions used so far, which were designed for users with large teams of IT specialists and with no restrictions on manpower and budget.
It is the BRMS technology (Business Rules Management Systems, in the acronym in English), a system that captures the business logic and automates the rules through applications, allowing the rules to be represented from a simple and friendly form.
The new BRMS platforms help users to create, execute and manage decision-making models with maximum ease. By separating the decisions from the processes, BRMS promotes the reduction of required times and increases efficiency. This is especially so when there is a need to modify business rules in response to internal or external changes, such as the appearance of offers from new suppliers, competitive threats or changes in sectoral regulations or legislation.
With this, small and medium-sized companies can enter the world of process automation involving activities such as negotiation, personalized service, intelligent offer of products (or services), cargo routing, supply, service, local or remote support once and for all. , production setup, quality control, compliance measurement and all other procedures that require cascading decisions.
This affordable offer of BRMS systems is especially encouraging for companies in Latin America, where the predominance of SMEs is indisputable and where cost control is one of the basic premises for the adoption of new technologies.
For development professionals or independent developers of software applications (ISVs, in English jargon), the advancement of BRMS reinforces the need for them to seek to spend less time in their structuring and software activities, directing a greater effort in getting to know the business of its customers and working in maximum harmony with the businessmen.
For companies looking for improvements in their decision-making processes, it is good to keep in mind five advantages in favor of adopting a BRMS in order to expand the business's competitiveness.
1 - Keep up with the pace of change. Most businesses have a backlog of requested IT changes that can take months or even years to deliver. A BRMS helps to change the business logic 10 to 25 times faster than traditional development.
2 - Improve efficiency and productivity. A BRMS helps to automate recurring decisions that are governed by policies and guidelines, significantly reducing the need for manual processing. A BRMS can be used to automate decision-making tasks for stable business functions, while human resources focus on high-value exceptions.
3 - Ensure compliance with policy and regulations. With a BRMS, your customers can capture the policy and regulation in the form of business rules, which are automatically applied to each transaction. Policy and regulation remain transparent, rather than hidden in a programming code. And every automated decision in a BRMS provides an audit trail, showing exactly which rules were triggered and when.
4 - Improve customer service. A BRMS helps to provide a more responsive service to customers. A BRMS can help guide agents in the best practices of their task, be it diagnostic, increased sales (upsell) or cross-selling (cross-sell). Or you can offer a powerful self-service experience, whether selling complex products online or automating customer service (SAC).
5 - Open new earning opportunities. Business growth is often limited to the availability of human resources. By reducing dependence on the IT structure for change management, ensuring technical guidance and other decision-making functions, BRMS frees company teams to focus on innovation processes.
The implementation of a BRMS helps companies choose from millions of decisions without heavy coding, using, for example, Progress Corticom, which is an intuitive BRMS.
It is a type of solution that provides rule changes in a safe way and enables the user to quickly make complex decisions with accuracy, reducing the scale of changes to a matter of minutes and not more than months.
The problem is that, once detected, these opportunities also need to be covered by the product and service offering systems, which, in most cases, requires immediate decision-making in relation to tactical procedures compatible with meeting the demand in question. .
It is in the face of this challenge that the optimization of business decision management processes begins to be seen as a crucial step in order to achieve a company's competitive differential.
From the point of view of IT, one of the points brought up by this question is that IT teams need not only to know, describe and map the rules of the business, but also to have systems capable of quickly modifying these decision models, as they the external environment also evolves, generating a synchronized action.
The good news for the market is that there are already viable alternatives to the elitist solutions used so far, which were designed for users with large teams of IT specialists and with no restrictions on manpower and budget.
It is the BRMS technology (Business Rules Management Systems, in the acronym in English), a system that captures the business logic and automates the rules through applications, allowing the rules to be represented from a simple and friendly form.
The new BRMS platforms help users to create, execute and manage decision-making models with maximum ease. By separating the decisions from the processes, BRMS promotes the reduction of required times and increases efficiency. This is especially so when there is a need to modify business rules in response to internal or external changes, such as the appearance of offers from new suppliers, competitive threats or changes in sectoral regulations or legislation.
With this, small and medium-sized companies can enter the world of process automation involving activities such as negotiation, personalized service, intelligent offer of products (or services), cargo routing, supply, service, local or remote support once and for all. , production setup, quality control, compliance measurement and all other procedures that require cascading decisions.
This affordable offer of BRMS systems is especially encouraging for companies in Latin America, where the predominance of SMEs is indisputable and where cost control is one of the basic premises for the adoption of new technologies.
For development professionals or independent developers of software applications (ISVs, in English jargon), the advancement of BRMS reinforces the need for them to seek to spend less time in their structuring and software activities, directing a greater effort in getting to know the business of its customers and working in maximum harmony with the businessmen.
For companies looking for improvements in their decision-making processes, it is good to keep in mind five advantages in favor of adopting a BRMS in order to expand the business's competitiveness.
1 - Keep up with the pace of change. Most businesses have a backlog of requested IT changes that can take months or even years to deliver. A BRMS helps to change the business logic 10 to 25 times faster than traditional development.
2 - Improve efficiency and productivity. A BRMS helps to automate recurring decisions that are governed by policies and guidelines, significantly reducing the need for manual processing. A BRMS can be used to automate decision-making tasks for stable business functions, while human resources focus on high-value exceptions.
3 - Ensure compliance with policy and regulations. With a BRMS, your customers can capture the policy and regulation in the form of business rules, which are automatically applied to each transaction. Policy and regulation remain transparent, rather than hidden in a programming code. And every automated decision in a BRMS provides an audit trail, showing exactly which rules were triggered and when.
4 - Improve customer service. A BRMS helps to provide a more responsive service to customers. A BRMS can help guide agents in the best practices of their task, be it diagnostic, increased sales (upsell) or cross-selling (cross-sell). Or you can offer a powerful self-service experience, whether selling complex products online or automating customer service (SAC).
5 - Open new earning opportunities. Business growth is often limited to the availability of human resources. By reducing dependence on the IT structure for change management, ensuring technical guidance and other decision-making functions, BRMS frees company teams to focus on innovation processes.
The implementation of a BRMS helps companies choose from millions of decisions without heavy coding, using, for example, Progress Corticom, which is an intuitive BRMS.
It is a type of solution that provides rule changes in a safe way and enables the user to quickly make complex decisions with accuracy, reducing the scale of changes to a matter of minutes and not more than months.
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