According to the new survey Global Entrepreneurship Monitor (GEM), carried out in Brazil by Sebrae and the Brazilian Institute of Quality and Productivity (IBQP), three out of ten Brazilians own a company or are involved with the creation of their own business. When compared to the BRICS countries, Brazil has the highest rate of entrepreneurship. But, what are the best paths to undertake?
In order to contribute to this nascent ecosystem, entrepreneur Marcel Malczewski, who transformed a course completion work from his university time at Bematech, a company recently acquired by Totvs, has just launched the book Diary of an Entrepreneur, published by Editora Évora.
The ABES portal interviewed Malczewski and listed 5 tips for future entrepreneurs and for those who are already taking their first steps in the world of technology and software. “My main objective with the book is to stimulate entrepreneurship so that we have more successful initiatives, creating healthy, ethical, responsible and relevant businesses”, he highlights. Check the guidelines and put them into practice!
1) Draw up a business plan
The first step is, based on a good idea that will solve an existing problem, develop a detailed plan for the implementation of the idea in order to transform it into an enterprise. “This plan starts with market research to understand the potential of the future business. It goes through the search for partners who can help you develop the enterprise and also the development of an MVP / Minimally Viable Product ”, explains Malczewski.
2) Simplify your business plan and be objective
A written business plan helps, first of all, the entrepreneur himself, who will fine-tune his strategy. This plan should be a summary of the project of the enterprise. “It must be simple, objective, concise and consistent. It must clearly show the market you want to reach and it must contain a detailed numerical projection of expected revenues and expenses for some years to come ”, explained the executive.
3) Have in society, from the beginning, people who have technical knowledge
Not all entrepreneurs who are members of a startup of technology and software need to have technical training, but in general, successful ventures rely on the presence of one or more founders who have mastered the technical tools necessary for product development.
4) Identify opportunities to find an incubator, accelerator or angel investor
In Malczewski's opinion, banks and institutional investors do not have as many lines of credit or investment programs in nascent ventures. “The initial resource normally comes from the savings of the entrepreneurs. But, it is very important to look for an incubator, accelerator or an angel investor ”, he recommends.
5) Control cash flow
At the beginning of every project, cash consumption can be high, since there is still no revenue from the sale of the product that is under development. Therefore, for a project to have a chance of success, it is essential to be very careful with any expenditure to be made, spending only what is strictly necessary, seeking to maximize the development time with the available resources.
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