*By Otávio Argenton
THE Artificial intelligence is the talk of the moment and the main trend for next year when it comes to technology. To give you an idea, Gartner predicts that by 2026, more than 80% of companies will have used GenAI (Generative Artificial Intelligence) APIs and models and/or implemented GenAI-enabled applications in production environments, compared to less than 5% in early 2023 .
This new resource is intrinsically linked to a third wave of IT evolution, which, firstly, underwent digital transformation, greatly encouraged by the pandemic, and, subsequently, the need for digital evolution, motivating companies to improve their applications to the digital environment.
Now, the third wave of technological evolution in business is already a reality that arrived with the advent of AI in business applications. However, the vast majority of organizations are not yet prepared to use AI in their processes, as they lack a robust infrastructure, minimizing the potential that AI can offer to business and favoring vulnerabilities in the information security – which can be very harmful to companies in the short, medium and long term.
The evolution of IT in the use of AI
For some time now, applications with Artificial Intelligence have been a reality in companies and require little of a robust infrastructure, as is the case with email automations, which analyze, respond and direct messages from the inbox, for example.
Other resources include so-called cognitive services, such as facial recognition, and also the now more well-known Machine Learning, a tool in which the machine learns from users' interactions so that it increasingly responds with assertiveness and precision to what is demanded.
The main motivator for a company to have this resource in-house with its employees today is to improve the team's productivity. According to research from Stanford University, in partnership with MIT, the use of generative Artificial Intelligence can increase companies' productivity by up to 14%.
Imagine creating a complete institutional presentation just by typing the necessary commands and letting the AI develop all the content and slide layout for you. Or have spreadsheet data analysis and graph generation according to the requested results and demands.
This is a reality that will be possible from 2024 onwards, using Open AI resources and transforming the future of work, reducing operational activities and leaving employees focused on what really matters: their intelligence and tasks in which human capacity really makes a difference.
The successful use of these resources, in turn, depends on prior preparation by companies regarding the structuring and organization of data, in order to guarantee the security of the information processed, without leaving it exposed to the entire Internet.
Dodging the challenge
In 2024, several new solutions will be launched in this regard, focusing precisely on these two main gains: increased productivity and improved safety. The task now, therefore, is awareness and preparation to rely on the full power of technology. Data distributed across different departments, user authorization and access levels will be fundamental to the success of AI in the corporate world.
In this sense, in addition to starting to prepare, companies also need to do so now, since, depending on the robustness of their structure and the amount of data to be processed, this is a process that will take time. In this way, it is not just about buying and using AI resources, but about structuring the business environment first and foremost, which also impacts the layers of protection.
Today, security is not just in the devices, but in the way each data is transmitted from one side to the other, as well as in the user's behavior. In addition to data and information, the question now is to combine permissions with behaviors to ensure end-to-end protection. Thus, organizations will be able to access the full power of Artificial Intelligence, guaranteeing security and productivity standards never seen before.
*Otavio Argenton is Country Manager at SoftwareOne Brazil, a leading global provider of end-to-end solutions for software and cloud technology.
Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
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