*Per Gustavo Leite
1.GSIs to capitalize on cloud innovation
The widespread adoption of the cloud has unleashed a rapid pace of innovation across the IT industry, setting the stage for GSIs to extend their capabilities and have an important seat at the table in the new year. Cloud providers continue to innovate at a breakneck pace, and as a result, organizations are struggling to keep up with the latest developments. To keep pace with competitors on their cloud transformation journeys, companies will look to external influencers with experience, knowledge and connections to help implement transformational IT strategies across their organizations in a timely manner. With solid reputations in the industry and the experience to back it up, GSIs will play a greater role in providing strategic consulting and service resources to enable their clients to cost-effectively choose the right solutions and design successful modern architectures. In 2023, GSIs are well positioned to step up and help organizations capitalize on their cloud initiatives.
2.MSPs, Standalone Solutions to Fill the Growing Cyber Skills Gap
Due to rising levels of cyber threats in recent years, many cybersecurity professionals are feeling overwhelmed and even leaving the industry – creating a gap in cybersecurity skills and leaving companies vulnerable. In addition to the gap 2.72 million people today, one new search shows that a third of cybersecurity professionals are considering leaving their roles in the next two years due to stress and burnout, increasing the talent gap.
With a significant increase in demand for cyber skills combined with a shortage of skilled workers, organizations will look to alternative solutions to help fill the gap – including MSPs. With increasing demands to provide organizations with managed data protection, MSPs will look to increase efficiency by deploying autonomous solutions that leverage AI/ML to provide data management that is self-healing and self-optimizing, eliminating some of the day-to-day manual tasks. . tasks. In 2023, look to MSPs to help fill the cybersecurity talent shortage by implementing autonomous data management solutions to ensure their customers' data is always available and resilient against ransomware and other cyber threats.
3.Partners to take on multi-cloud complexity
Enterprises are increasingly adopting multi-cloud architectures due to the need for greater agility and flexibility to support innovation across the enterprise. According to recent data, 89% from Global Cloud Decision Makers have a multi-cloud strategy. And while companies can now track, manage and provision cloud data in a single location with cloud data management tools, they still need to manage relationships with multiple cloud providers, which can be time consuming and complex.
In 2023, organizations will look to shift this responsibility to channel partners to help streamline the process and have one person to go to for everything multi-cloud. Partners are poised to play a critical role as trusted advisors, helping their customers successfully evolve and adapt on their multi-cloud journeys, enabling them to modernize workloads and minimize costs. With partners providing strategic guidance and expertise, organizations can successfully reap the benefits associated with multi-cloud and gain control of their data, eliminating some of the burden.
4.'Sourcing' ('Global sourcing') to become an increasingly important channel role
As geopolitical factors put pressure on global supply chains, companies are finding it increasingly difficult to specify – and purchase – equipment for their own custom IT architectures as they look to balance their cloud and on-premises workloads. Global vendors that bundle software and hardware and cloud service providers are better prepared to weather this storm due to their greater purchasing power. As a result, the role of providing available equipment and solutions will become much more important for dealers in 2023. To be successful, they will need to offer practical, affordable and, most importantly, available alternatives to their customers while helping them. carefully navigate their local and multi-cloud environments. This means familiarizing yourself with your vendors' devices and cloud-based offerings, and ensuring constant communication with them about your inventory levels.
5.Value-added services will need to evolve further as “SaaSification” continues to take hold
Value-added services have historically been the key to turning a profit for most retailers, but the relentless march towards “SaaSification” takes a bigger bite out of the market each year. As traditional businesses continue to decline – 28 companies exit Fortune Global 2000 this year – they are being replaced by younger companies born in the cloud who are more inclined towards SaaS adoption. As this trend continues into 2023, resellers will need to provide more strategic services beyond ongoing management as the march towards SaaS continues.
*Gustavo Leite, Vice President LATAM at Veritas Technologies
Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
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