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NTT DATA, a leading consultancy in digital business and IT services, is arriving at inovabra, Bradesco's innovation ecosystem that brings together startups, large corporations and technology companies to foster innovation and entrepreneurship. With this, it consolidates its position as an innovative company by participating in an environment focused on promoting the digital transformation of the financial industry.

“Within inovabra, we will have the opportunity to innovate with Bradesco and technology startups with what we have developed internally such as Generative Artificial Intelligence, quantum computing, spatial computing and digital people”, says Silvana Pioli Vallim, partner at NTT DATA in the area of Banking.

According to Silvana, the financial industry has the challenge of getting even closer to its customers and supporting them in making financial decisions that are fundamental in each person's life. “Banks are part of people’s lives and, therefore, they need to offer personalized solutions on the customer’s time,” he says. “And emerging technologies are fundamental in this process.”

Artificial Intelligence, for example, can help banks gain more assertive insights from data and, therefore, offer the products and services that customers want. “Banks need to know people and understand their moment in life, knowing the specific needs of each one. This way, they will be able to act as partners in their lives.”

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