News
Technology and relationship
By Carlos Alberto de Moraes Borges, Vice President of Technology and Sustainability at Secovi-SP and CEO of Tarjab The next ten years will be the most transformative period in the history of mankind in ...
Death penalty for companies: one of the risks of the Anti-Corruption Law
By Denise Vaz * and Carolina Marzano ** After three years in force, the Anti-Corruption Law (Law 12.846 / 2013) presents the conclusion of several leniency agreements and the establishment of ...
Hand on the wheel
By Jaime de Paula, founder and CEO of Neoway In the entire history of marketing, nothing is better than a good advertising campaign to accelerate sales. There is rarely a case of success in this area without a commercial ...
Identifying and locating things for IoT success
By Mário Prado, Computer Engineer and CTO at Taggen Soluções IoT In our hyperconnected world, in which we face numerous technological advances day by day, the Internet of Things is a ...
Machine Learning will still save lives
By Gabriel Lobitsky, sales director at Infor With data analysis, it is possible to teach the machine to act proactively to support preventive medicine Machine Learning everywhere! Not only in ...
The virtual world is as dangerous as the real - Brazilians need to be aware of digital security
By Francisco Camargo, president of ABES Brasileiro loves novelty, we are among the countries that adopt new trends more quickly, mainly technological. If for some time there was fear and resistance to join new ...
Black Friday is here to stay. And it must not change!
By Marcos Gouvêa de Souza, founder and general manager of the GS & Gouvêa de Souza Group At this point in time, wanting to change Black Friday in the retail calendar has the same meaning as wanting to change the Christmas date. THE...
How to invest in machine learning
By Greg Van den Heuvel, head of operations at Pitney Bowes Software Machine learning, or Machine Learning (ML), is innovating companies around the world, creating waves within the ...
Technology as a transforming agent of the doctor-patient relationship
By Julio Nunes, Director of Public Administration and Health at Indra in Brazil The concept of digital health and the tools and facilities that accompany it certainly still has a long way to go, especially in the ...
The impact of the fourth industrial revolution on society
By Reinaldo Dias, professor at Universidade Presbiteriana Mackenzie We are riding a new wave of radical changes in industrial production, the result of the convergence of robotics, nanotechnology, biotechnology, ...
Digital Certificate guarantees security in virtual sales
By Antonio Sérgio Cangiano, executive director of the National Association of Digital Certification (ANCD) All indicators show that, in the second half of the year, sales in general should present important data ...
ISS regulation: the advance of ICT towards modern taxation
By Manoel Antonio dos Santos, legal director of ABES ISS is a tribute of municipal and Federal District competence, which focuses on the provision of related services in a list attached to LC nº ...
Be smart with artificial intelligence
By K. Ananth Krishnan, executive vice president and chief technology officer at Tata Consultancy Services (TCS) Like many innovations, artificial intelligence first came into public view primarily as fiction ...
Cyberattacks and financial services: good and bad news
By Joe Bernik, McAfee CTO for Financial Services The financial services industry continues to be the target of cyber attacks, as highlighted in the Verizon 2017 Data Breach Investigations report. However, the ...
There was no change in the tax burden on SaaS
By Manoel Antonio dos Santos, legal director at ABES Regarding the article published on the IPNews Portal, on August 14, entitled "Taxes on cloud software increase by almost 40% in Brazil", ABES (Brazilian Association of Software Companies) clarifies ...
To be afraid of the cloud is to be against good public management
By Aldo Mees, entrepreneur and CEO of IPM Sistemas One of the best ways to carry out public quality management is to know how to apply the resources correctly. For that, managers need to make decisions ...
Five ethical principles for the development of Artificial Intelligence in the business world
By Kriti Sharma, Global Vice President of Bots and Artificial Intelligence at Sage The growing application of artificial intelligence in the business world makes it essential to adopt sound principles ...
Data protection in Norway: fined for disclosure
By Francisco Camargo, President of ABES To reflect on law and privacy Norwegian receives a fine of 30,000 reais for posting images of assailants in his workshop, on Facebook! Tor Sigurd Bransdal, a 46 year old Norwegian, ...
Three tips on the importance of optimism in entrepreneurship
By Reggie Bradford, Senior Vice President, Startup & Accelerator Ecosystem, Oracle Starting your own company is exciting, intense, difficult and sometimes scary. In the first few months or years, when ...
Biometrics perfectly links real identity with digital identity
By Juan Carlos Tejedor, commercial director of HID Biometrics for Latin America To provide reliable and safe services, to offer a comfortable, consistent and fully satisfactory user experience, ...
Data flow will have major impact on the world economy
By Francisco Camargo, President of ABES In the digital age, data, metadata, whether personal or not, are the new raw materials of the economy. Collect them, mine them, turn them into information ...
Is there a way for cities to be smarter?
* By Fernando Matesco, technical director of the Smart Cities Institute (ICI) A smart city is understood as a city that uses means to improve quality of life, efficiency in operations and services ...
IT competitiveness threatened by changes in taxation
* By Francisco Camargo, President of ABES The Information Technology sector, according to study data from the Brazilian Association of Software Companies (ABES) in partnership with IDC (International Data Corporation), was ...
Benefits of adopting monitoring for multichannel solutions
By Roberto de Carvalho, President of Dynatrace in Brazil Monitoring for multichannel solutions assists from the technical and business teams to the business owner, who is sure that all ...
Promotion, innovation and competitiveness
* By Jamile Sabatini Marques That Brazilians are creative people, everyone knows. But taking advantage of this creativity to generate a more competitive country is what we need to improve. Companies that stood out for their creativity were ...
Other hacker mega-attacks will come. How to defend yourself?
By Francisco Camargo, President of ABES On Friday (05/12/2017), the whole world was frightened by the scale and scope of the hacker attacks, which show that cybercriminals have a lot of resources, both financial and technological ... .
Fintechs: threat or opportunity to modernize the traditional financial system?
By Ricardo Assaf is president of ABSCM - Brazilian Association of Microcredit Societies. In the conversations and backstage of the financial market, we hear a lot about "fintechs", a derivative expression ...
Resilience is a key word for the future of security
By Marcus Almeida, manager of Inside Sales & SMB at McAfee Resilience is the ability to return to the natural state after having undergone some critical action, the ability to recover and adapt to ...
Quality is in the perception of the user
By Joe Tolezano, technical coordinator at IQA - Automotive Quality Institute What is quality? The statistician William Deming said that it is everything that improves the product from the customer's point of view. Have the ...
Omnichannel: the new generation of consumer relations
By Guilherme Porto, Plusoft's CEO With the advancement of technology, especially mobile devices such as notebooks, smartphones and tablets, consumers became interested in relating to brands on different interfaces and at any ...