News

Technology and relationship

By Carlos Alberto de Moraes Borges, Vice President of Technology and Sustainability at Secovi-SP and CEO of Tarjab The next ten years will be the most transformative period in the history of mankind in ...

Hand on the wheel

By Jaime de Paula, founder and CEO of Neoway In the entire history of marketing, nothing is better than a good advertising campaign to accelerate sales. There is rarely a case of success in this area without a commercial ...

Identifying and locating things for IoT success

By Mário Prado, Computer Engineer and CTO at Taggen Soluções IoT In our hyperconnected world, in which we face numerous technological advances day by day, the Internet of Things is a ...

Machine Learning will still save lives

By Gabriel Lobitsky, sales director at Infor With data analysis, it is possible to teach the machine to act proactively to support preventive medicine Machine Learning everywhere! Not only in ...

Black Friday is here to stay. And it must not change!

By Marcos Gouvêa de Souza, founder and general manager of the GS & Gouvêa de Souza Group At this point in time, wanting to change Black Friday in the retail calendar has the same meaning as wanting to change the Christmas date. THE...

How to invest in machine learning

By Greg Van den Heuvel, head of operations at Pitney Bowes Software Machine learning, or Machine Learning (ML), is innovating companies around the world, creating waves within the ...

The impact of the fourth industrial revolution on society

By Reinaldo Dias, professor at Universidade Presbiteriana Mackenzie We are riding a new wave of radical changes in industrial production, the result of the convergence of robotics, nanotechnology, biotechnology, ...

Digital Certificate guarantees security in virtual sales

By Antonio Sérgio Cangiano, executive director of the National Association of Digital Certification (ANCD) All indicators show that, in the second half of the year, sales in general should present important data ...

Be smart with artificial intelligence

By K. Ananth Krishnan, executive vice president and chief technology officer at Tata Consultancy Services (TCS) Like many innovations, artificial intelligence first came into public view primarily as fiction ...

Cyberattacks and financial services: good and bad news

By Joe Bernik, McAfee CTO for Financial Services The financial services industry continues to be the target of cyber attacks, as highlighted in the Verizon 2017 Data Breach Investigations report. However, the ...

There was no change in the tax burden on SaaS

By Manoel Antonio dos Santos, legal director at ABES Regarding the article published on the IPNews Portal, on August 14, entitled "Taxes on cloud software increase by almost 40% in Brazil", ABES (Brazilian Association of Software Companies) clarifies ...

Data protection in Norway: fined for disclosure

By Francisco Camargo, President of ABES To reflect on law and privacy Norwegian receives a fine of 30,000 reais for posting images of assailants in his workshop, on Facebook! Tor Sigurd Bransdal, a 46 year old Norwegian, ...

Is there a way for cities to be smarter?

* By Fernando Matesco, technical director of the Smart Cities Institute (ICI) A smart city is understood as a city that uses means to improve quality of life, efficiency in operations and services ...

IT competitiveness threatened by changes in taxation

* By Francisco Camargo, President of ABES The Information Technology sector, according to study data from the Brazilian Association of Software Companies (ABES) in partnership with IDC (International Data Corporation), was ...

Promotion, innovation and competitiveness

* By Jamile Sabatini Marques That Brazilians are creative people, everyone knows. But taking advantage of this creativity to generate a more competitive country is what we need to improve. Companies that stood out for their creativity were ...

Other hacker mega-attacks will come. How to defend yourself?

By Francisco Camargo, President of ABES On Friday (05/12/2017), the whole world was frightened by the scale and scope of the hacker attacks, which show that cybercriminals have a lot of resources, both financial and technological ... .

Resilience is a key word for the future of security

By Marcus Almeida, manager of Inside Sales & SMB at McAfee Resilience is the ability to return to the natural state after having undergone some critical action, the ability to recover and adapt to ...

Quality is in the perception of the user

By Joe Tolezano, technical coordinator at IQA - Automotive Quality Institute What is quality? The statistician William Deming said that it is everything that improves the product from the customer's point of view. Have the ...

Omnichannel: the new generation of consumer relations

By Guilherme Porto, Plusoft's CEO With the advancement of technology, especially mobile devices such as notebooks, smartphones and tablets, consumers became interested in relating to brands on different interfaces and at any ...

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