News
Digital Transformation in Retail: what to do so that your brand does not lose relevance
By Mariana Fontanezi * Have you ever stopped to think that in the last decade we are experiencing one of the biggest and most accelerated moments of technological advancement in retail? Mobile devices, Artificial intelligence, ...
LGPD arrives to implement a new organizational culture
* By Gustavo Mendes Every company of any size, whether public or private, has one or more databases with information about its customers and employees. This data is very valuable and, consequently, targeted by ...
Digitizing is necessary: how Brazilian industry can overcome the crisis
By Carlos Paiola * According to data from the National Confederation of Industry (CNI), in June 2019, the industrial production index in Brazil was at the same level as that presented in June 2004. The crisis ...
Facing the digital storm
By Rodney Repullo * Business leaders take over after a lot of effort. However, when they reach the "top", it is very fragile in the face of the enormous challenges that arise, with turbulences that the ...
Is Brazil committed to the 4th Industrial Revolution?
By Werter Padilha * The 4th Industrial Revolution is underway in the world. And I believe that for Brazilian companies in the sector there is no option: it is essential to invest in the modernization of management, of ...
Customer wants success in relationship with brands
By Fabio Costa * On July 16, 2019, the platform “Não Me Perturbe” was launched, created by telephone operators as determined by the National Telecommunications Agency (Anatel). Through the website, the ...
Experience makers: make experience your business
By Federico Grosso * I opened this year's Adobe Experience House, making the relationship between experiences and emotions. I bet that for those who are already parents, the day of the birth of their children is a moment that they keep with ...
Intelligence focused on digital transformation
By Marcelo Coletta * Those who work with technology have certainly had the impression that things are changing more and more quickly. For 80% of the more than 1,200 professionals and executives who participated in Perform Brasil 2018, the largest ...
Ethics, the company without a knack
By Francisco Camargo * "il n'y a pas de propositions éthiques, il n'y que des actes éthiques" (Ludwig Wittgenstein) "ethics is not made of words, but of acts" (translation ...
From telemetry to dialogue between machines: what your company gains with IoT
By Antonio Carlos de Brito * IoT - the internet of things - is one of the pillars of Digital Transformation. From an acronym unknown 4 or 5 years ago, it has become one of the hopes of achieving benefits by ...
Why do we have and need data protection legislation (LGPD)?
* By Vanda Scartezini and Deana Weikersheimer Almost all aspects of our lives today revolve around data - there is no doubt that we are increasingly digital citizens. This reality is the result of the scope imposed by ...
Interconnect everything to improve business decisions
By * Alejandro Couce The current business environment has transformed each company into a data company. At each stage, they need to interconnect everything with everything to have a better visibility of the data. Outsourcing of information technology ...
How digital transformation can help save lives
By Edna Massuda * The Health sector is one of those that most needs the personal data and history of its customers to offer a complete service. From routine exams to complex check-ups, patient information ...
6 topics to demystify the LGPD
By Odilon Costa * More than 100 countries have specific laws on data protection (LGPD) for citizens and some have an independent Data Supervisory Authority, with powers to guarantee the ...
Computer Vision: powerful and innovative technology that is revolutionizing business
By Bruno Maia * Digital Transformation, Internet of Things, Artificial Intelligence, Big Data. In recent years, these terms have been highlighted and discussed in profusion by professionals from different industries. At...
The principles of clean architecture
By Rodrigo Werlang * Building software that has quality attributes that increase its reuse and guarantee a simplified evolution and maintenance has always been a technical challenge for many development teams ...
How to overcome complexity in an increasingly Cloud-oriented future
By Michael Allen * Let's get to the point: the world is increasingly digital and nothing suggests that we are close to stopping this movement. After all, as consumers turn to more online and mobile channels, more the global economy of ...
The journey to innovation goes through multicloud
By André Andriolli * Look at the way you consume technology yourself. I bet your cell phone is from a brand, your e-mail account is from another company and when you are going to write texts, I can guarantee that you open the tool in a ...
12 months for LGPD to end its email marketing
By Rafael Viana * I don't know if you heard, but Brazil has a data protection law that will come into force in a year, and if you don't make the necessary changes to adapt to ...
Data virtualization: helping to democratize data
By Márcio Arbex * Organizations are made up of processes and changes in their environment due to market demand. Having control of both is a difficult task, due to the vast ...
The Software Market Opportunity with Economic and Business Recovery in Brazil
By Jorge Sukarie * The Brazilian Association of Software Companies - ABES recently released its annual study entitled “The Brazilian Software Market 2019 - Panorama and Trends”, produced since 2005 based on ...
How global companies deal with and adapt to the multilingualism present on the internet
* By Paulo Milliet Roque and Mark Datysgeld Most companies understand the fundamental role of the internet in driving their strategies and in the search for a model that makes sense for the 21st century. However, as the standards ...
The market potential of data and information traveling on telecommunications networks
By Yassuki Takano * The discussion about the relationship between telecommunications operators and so-called "over-the-tops" (OTTs) - social networks, communication and communication applications has been going on for some years ...
When history can tell you something about where the data and analytics market is headed
By Amaury Gallisa * According to Gartner, data and analytics are the main drivers of any organization's digitization and digital transformation efforts. Without it, companies will not ...
Digital experiences you can offer your customers
Rodney Repullo * As consumers have endless opportunities to shop online, they have the luxury of being extremely demanding. They want to be pampered. If a page takes too long to load, or if they can't see if the ...
Software Registration at INPI: easy, cheap and overlooked
By Dr. Manoel Antonio dos Santos * It is undeniable that the more digitalized the modern society becomes, the greater relevance the software deserves, the main actor in this intoxicating sector, since the computer program is present in everything ...
The future of AI will depend on smart decisions
Photo credit: tamasmatusik on Visualhunt / CC BY-NC-ND * Andriei Gutierrez Around the world questions how the authorities should treat Artificial Intelligence (AI). Should AI be guided by some minimum parameters? It should ...
Agro uses technology to circumvent logistical and economic challenges
Cintia Leitão de Souza * On July 20, 2019, the new rules for the calculation of the minimum freight transportation freight published by the National Land Transport Agency (ANTT) would start to apply. In this new ...
The National IoT Plan decree was signed. And now?
By Werter Padilha, coordinator of the ABES IoT Committee It was at the stage of defining the theme of this article, when decree nº 9.854 was signed. of June 25, 2019, which instituted the “National Internet Plan of ...
Ten recommendations for the adoption of a national Artificial Intelligence strategy
By Fábio Rua, director of ABES and co-founder of Movimento Brasil, País Digital We are experiencing those rare moments in history when the technological base already developed is accelerating in such a ...