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LGPD arrives to implement a new organizational culture

* By Gustavo Mendes Every company of any size, whether public or private, has one or more databases with information about its customers and employees. This data is very valuable and, consequently, targeted by ...

Facing the digital storm

By Rodney Repullo * Business leaders take over after a lot of effort. However, when they reach the "top", it is very fragile in the face of the enormous challenges that arise, with turbulences that the ...

Is Brazil committed to the 4th Industrial Revolution?

By Werter Padilha * The 4th Industrial Revolution is underway in the world. And I believe that for Brazilian companies in the sector there is no option: it is essential to invest in the modernization of management, of ...

Customer wants success in relationship with brands

By Fabio Costa * On July 16, 2019, the platform “Não Me Perturbe” was launched, created by telephone operators as determined by the National Telecommunications Agency (Anatel). Through the website, the ...

Experience makers: make experience your business

By Federico Grosso * I opened this year's Adobe Experience House, making the relationship between experiences and emotions. I bet that for those who are already parents, the day of the birth of their children is a moment that they keep with ...

Intelligence focused on digital transformation

By Marcelo Coletta * Those who work with technology have certainly had the impression that things are changing more and more quickly. For 80% of the more than 1,200 professionals and executives who participated in Perform Brasil 2018, the largest ...

Ethics, the company without a knack

By Francisco Camargo * "il n'y a pas de propositions éthiques, il n'y que des actes éthiques" (Ludwig Wittgenstein) "ethics is not made of words, but of acts" (translation ...

Interconnect everything to improve business decisions

By * Alejandro Couce The current business environment has transformed each company into a data company. At each stage, they need to interconnect everything with everything to have a better visibility of the data. Outsourcing of information technology ...

How digital transformation can help save lives

By Edna Massuda * The Health sector is one of those that most needs the personal data and history of its customers to offer a complete service. From routine exams to complex check-ups, patient information ...

6 topics to demystify the LGPD

By Odilon Costa * More than 100 countries have specific laws on data protection (LGPD) for citizens and some have an independent Data Supervisory Authority, with powers to guarantee the ...

The principles of clean architecture

By Rodrigo Werlang * Building software that has quality attributes that increase its reuse and guarantee a simplified evolution and maintenance has always been a technical challenge for many development teams ...

The journey to innovation goes through multicloud

By André Andriolli * Look at the way you consume technology yourself. I bet your cell phone is from a brand, your e-mail account is from another company and when you are going to write texts, I can guarantee that you open the tool in a ...

12 months for LGPD to end its email marketing

By Rafael Viana * I don't know if you heard, but Brazil has a data protection law that will come into force in a year, and if you don't make the necessary changes to adapt to ...

Digital experiences you can offer your customers

Rodney Repullo * As consumers have endless opportunities to shop online, they have the luxury of being extremely demanding. They want to be pampered. If a page takes too long to load, or if they can't see if the ...

Software Registration at INPI: easy, cheap and overlooked

By Dr. Manoel Antonio dos Santos * It is undeniable that the more digitalized the modern society becomes, the greater relevance the software deserves, the main actor in this intoxicating sector, since the computer program is present in everything ...

The future of AI will depend on smart decisions

Photo credit: tamasmatusik on Visualhunt / CC BY-NC-ND * Andriei Gutierrez Around the world questions how the authorities should treat Artificial Intelligence (AI). Should AI be guided by some minimum parameters? It should ...

The National IoT Plan decree was signed. And now?

By Werter Padilha, coordinator of the ABES IoT Committee It was at the stage of defining the theme of this article, when decree nº 9.854 was signed. of June 25, 2019, which instituted the “National Internet Plan of ...

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