* By Márcio Arbex
The market demand for faster and more effective decision-making has created a new digital business model capable of offering new ways for companies to interact with each other and with their customers - and getting there is crucial for those who want to survive and prosper. What differentiates new digital businesses and the traditional e-business model is the integration of processes, connected and intelligent, with people and systems. The new relationship between these three actors is confusing the physical and digital worlds with an unprecedented convergence and changing traditional ways of doing business.
In order to capitalize on new business opportunities, it is necessary to go beyond traditional application models to an architecture that provides instant responses and allows you to influence a transaction in a short period of time. A real-time big data-centric architecture where the first point of access to big data is a bus capable of receiving and identifying actions quickly, while data is still in motion. In addition, to enable interaction based on information derived from advanced analysis, also in real time.
Several industry segments have shown a progress, albeit modest, in the implementation of this new architecture. Companies that invest in high value-added capital equipment such as energy, manufacturing, mining and goods and services are good examples, where instrumentation with sensors is part of a network that works to provide some commercial results. Consider a wind turbine with approximately two thousand different sensors receiving macro data (power, rotor speed, etc.), internal (fluid temperature, gear speed, etc.) and environmental (wind speed and direction, air pressure, temperature, etc.). The immediate data capture based on this sensor network and the correlation of historical events must be able to provide insights for an agile decision making, avoiding any failure in the turbine, as well as improving its performance - otherwise, it can generate an effect negative effect on the overall performance of the entire network.
Through so-called “smart technologies”, including event processing and IoT devices, it became possible to capture, aggregate and analyze historical and real-time data of any variety, volume and speed. In other words, contextual awareness and instant decision making with the premise of a new architecture are key factors for the new digital business model.
* Márcio Arbex is Director of Pre-Sales for TIBCO in Latin America
Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
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