*By Alexandre Baehr
A survey carried out by IPC Maps 2023 measured that the consumption potential in Brazil could reach R$ 6.7 trillion in 2023, a value that represents an increase of 1.5% compared to the previous year. Connecting this potential to making a sale is the challenge faced by all companies.
The first step to reaching these opportunities is finding them. Studies indicate that the amount of data created, captured and consumed in 2022 was 97 zettabytes, according to the Domo Platform. To deal with such a large amount of data, only advanced computing resources allow the retention, organization and display of this information.
This is where Artificial Intelligence comes in, as a means of facilitating finding your future consumer market, and most importantly, supporting the knowledge of your client's purposes and decisions.
Capture – There are currently marketing intelligence tools on the Brazilian market that allow transforming data into insights and revenue, allowing companies to boost their sales.
Retention – However, more than capturing this customer, you need to know how to retain this audience. Studies by Harvard Business School estimate that increasing customer retention by 5% allows an increase in profitability rate of up to 95%. In this sense, technology can collaborate once again, especially since most companies already work with Customer Relationship Management solutions.
Customer relationship management solutions, or CRM, as the market knows it, bring mechanisms that allow the entire sales team to segment data, making it possible to understand, for example, the location where the greatest customer demand occurs, which services or products are more sought after and after-sales incidents are more common among consumers.
CRM + AI – According to market data, companies that have a CRM tool can increase their sales conversion rate by up to 300%. With ongoing technological innovations, through the intelligent use of available data, it is possible to provide other benefits such as reducing sales costs, identifying better opportunities and improving time management in companies.
But, before investing in the technologies available on the market today, it is essential that your company already has well-defined strategies, well-prepared teams, aligned processes and an understanding of the importance and role of technology. This alignment will certainly be the key to keeping your business competitive today and in the coming years, where innovations will further dominate the business world, impacting our results and operations. And is your company ready for this revolution that has already begun?
*Alexandre Baehr, Product Owner at Senior Sistemas
Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
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