The strategy of integrating the stocks of the DPSP Group's 1,500 physical stores aims to minimize sales losses due to lack of products, optimize logistics costs and transform the consumer experience
Solutions and technologies emerge all the time to meet new consumer habits. In pharmaceutical retail, for example, the infinite shelf has become a great ally, minimizing sales losses due to lack of stock in the physical store, as the technology allows sellers to check real-time stock in other stores via app. This is the case of Grupo Drogaria São Paulo e Pacheco (DPSP), which adopted the VTEX solution, a leading digital commerce platform for major B2B and B2C brands, with the aim of giving sellers visibility into the stock of all 1,500 physical stores in the company. network. The DPSP Group's initiative allowed the company to minimize sales losses due to lack of products, optimize logistics costs and transform the consumer experience, increasing more than R$ 100 million per year in its online sales.
To understand how the solution works, Fábio Schimidt, VP Solutions Engineering at VTEX, explains: “Imagine that the consumer enters a physical store in search of a product, however, the item is no longer available in that store's stock. Without a strategy to integrate all stocks, the customer may seek the product from the competition, after all, there are numerous alternatives currently available on the market”.
“In practice, technology overcomes physical barriers and optimizes operational costs. The integrated stock allows the employee, in the physical store, or the consumer, in the Drogarias Pacheco or São Paulo marketplace, to consult and place an order for any product from a single stock”, says Leandro Rocha, Director of Digital Channels at DPSP Group.
Innovation that generates results
VTEX's infinite shelf solution unified the DPSP Group's more than 30 thousand products. For the company, a VTEX partner since 2020, one of the biggest challenges was making the tool intuitive and user-friendly to be used by the more than 27 thousand employees who manage inventory in physical stores.
“With VTEX in charge of managing the tool, thinking about the B2B relationship, our technology team began to dedicate more attention to the B2C side of the business, with more robust strategies for promoting the health, well-being and quality of life of customers. our customers”, comments Leandro Rocha, Director of Digital Channels at DPSP Group.
Currently, 83% of orders placed in both drugstores are released for delivery to the customer within a period of up to 4 hours and around 61% of orders placed online are collected by customers directly in physical stores. As it gained a presence in DPSP Group's E-commerce, it reduced its operating expenses by 15% over the last four years.
Implementing the infinite shelf solution also made it possible to expand the DPSP Group's product portfolio. Through marketplace technology, it was possible to offer products such as dietary supplements for adults, orthopedic and hospital accessories on a larger scale. “These items require greater physical space on store shelves, however, this challenge is overcome in the marketplace, where physical shelves become categories within websites”, ponders Leandro.
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