Black Friday is one of the most anticipated events of the year, especially because e-commerce. After all, for many businesses, this day can represent a significant portion of their annual revenue. According to a survey by Neotrust and ClearSale, online sales reached R$5.23 billion on Black Friday 2023. This year, expectations are even higher, with predictions of a considerable increase in virtual traffic, reflecting consumers' growing preference for digital shopping.
This trend is evidenced by recent data published by SPC Brasil and CNDL, which indicate that 911% of Brazilian internet users made purchases in the digital environment last year. Convenience and competitive prices are the main attractions that lead users to this preference, since many brands often offer exclusive promotions on the web, unavailable in physical stores.
Despite the advantages, concerns about security are still an obstacle for many consumers. A survey by the Olhar Digital platform revealed that 70% of respondents fear fraud and data leaks when shopping online. This fear is a major challenge for retailers, who need to step up protection measures to ensure customer trust.
Dangerous navigation
Cybercrime statistics related to e-commerce are alarming: in the last year, around 80 thousand Brazilian consumers were victims of digital scams. In this scenario, it is crucial that both companies and consumers adopt consistent security practices. Tecnobank’s technology director, Adriana Saluceste, suggests using a VPN (Virtual Private Network) on public networks, such as Wi-Fi in cafes or shopping malls, to protect the connection against interceptions. However, she emphasizes that this does not eliminate the need for additional practices. “It is important to only make purchases on sites that display the SSL padlock, an indicator that the environment uses a secure connection,” she says.
In addition, the expert recommends paying attention to signs of untrustworthy portals, such as suspicious offers, requests for card passwords, unfamiliar payment methods, grammatical errors and unsolicited communications, whether by email or phone call. “Using multifactor authentication is essential, as it confirms the user’s identity and adds an extra layer of security,” she emphasizes.
The role of companies
In addition to consumers, companies also have a duty to invest in cybersecurity to protect their assets and customer data. Notorious cases of leaks of data in Brazil, such as those that occurred with Netshoes, Enel and even the Central Bank, demonstrate the relevance of this responsibility.
Adriana recommends implementing the SSL (Secure Socket Layer) seal, which encrypts information and transactions, ensuring the security of the website, and maintaining clear and constant communication with customers, guiding them on how to protect their accounts and avoid hacking attempts. phishing. “This not only reinforces security but also enriches the shopping experience, especially during periods of high demand, such as Black Friday,” he highlights. “A company that communicates transparently strengthens the relationship of trust with the consumer,” he adds.
Investing in dedicated hosting is another valuable recommendation. “This allows the company to take advantage of the server’s security features without sharing it with other websites,” explains Adriana. It is also necessary to keep software and systems always updated against the latest threats, as well as regularly using scanners of vulnerabilities to detect and correct flaws.
Many companies e-commerce have adopted two-factor authentication (2FA) to protect user accounts from hacking. “Above all, ensuring compliance with the General Data Protection Law (LGPD) is essential to reinforce security in the sector,” concludes the expert.
About Tecnobank
Tecnobank is a Brazilian technology company that registers vehicle financing contracts and recovers guarantees. A pioneer and market leader, the company was founded in 2007 and is headquartered in São Paulo (SP), but operates in the 15 Brazilian states where it is approved by the traffic executive agencies (Detrans). Aiming to increase reliability and agility in operations, Tecnobank has rigorous Compliance, Information Security and Privacy & Data Protection programs, and is certified with ISOs 27001, ISO 27701, ISO 37001 and ISO 37301. Another priority for Tecnobank is the well-being, health and safety of its employees, which has earned it four awards as the best company to work for and the fourth consecutive seal of approval from Great Place to Work (GPTW). With a highly qualified team and advanced cybersecurity systems, Tecnobank uses technological innovation to establish a standard of excellence in the vehicle financing sector.
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