By Jorge Sukarie *
The Brazilian Association of Software Companies - ABES recently released its annual study entitled “The Brazilian Software Market 2019 - Panorama and Trends”, produced since 2005 based on research carried out by IDC, one of the main consulting and market intelligence companies with a focus on IT and Telecom.
The study presents detailed data from the Brazilian IT market and comparisons with more than five dozen countries, which are also targets of the IDC research. This survey of national and international data allows a more complete assessment of the current scenario of the IT sector in Brazil to be made, as it positions the development of the Brazilian market in relation to the global one, based on the standardization for the US dollar of IT investments in local currency of each of these countries.
Currently, Brazil is still slowly recovering from the difficult economic times we have experienced in recent years, which have affected various spheres of the country, including the IT market. After the sector suffered a reduction of around 3.6%, in investments in 2016, we started to recover in 2017, with a growth of 4.5%, and in 2018, IT investments grew 9.8%, more than the double the forecast for the year (4.1%) and also above the global growth average (6.7%). The expectation is that in 2019, IT investments will grow even more, reaching the 10.5% mark and once again overcoming the double-digit barrier (until 2014, growth was always in that order).
The result of the increase in IT investments in Brazil in 2018, and the positive expectation for 2019 are the result of the expectation of economic recovery, which is predicted from the approval of the Pension Reform and other reforms to come: Tax Reform, Political Reform, privatizations and the Federative Pact, which should bring relief to states and municipalities, which also suffer from a deficit in their accounts.
If Brazil does its homework, it will again be a country to be considered by international investors. We are on the verge of a slump in world economic growth and attention will again turn to Emerging Countries. In this scenario, Brazil will lead the investment opportunities as it is a more predictable country and with a horizon of at least 10 years, without great risks with its public deficit.
However, one of the factors that has limited Brazil's competitiveness is its low productivity. One of the most efficient ways to reverse this situation is through investments in technology and innovation - this is a great opportunity for the software market for the next few years, especially in Brazil.
The use of new technologies and their impact in Brazil, which is the target of the ABES Study with IDC, gives a little dimension to the opportunities that open up to software companies. The important thing is for companies to be attentive to follow this evolution and identify opportunities based on their expertise and knowledge, so as not to miss this important window of opportunity that we will have ahead of us.
The annual publication of the study “The Brazilian Software Market - Panoramas and Trends” is one of the services that ABES offers to its members, as a way of bringing as much information as possible to ensure that these companies can take advantage of the opportunities that we will have in the coming years. .
* Jorge Sukarie, vice-president of the ABES Deliberative Council
EN 
PT 
