Considered one of the most influential people in Latin America, the streamer and entrepreneur forms a partnership with the school and moves the largest tech community in the country
THE alura, the largest technology education ecosystem, has just announced its new ambassador: Alexandre Borba Chiqueta, better known as Gauls, the largest game streamer in the country. This partnership reinforces the transformative power of technology, evidenced by the inspiring journey of the content creator, who left the world of e-sports to venture into the technological universe, redefining his professional career.
A former professional Counter-Strike player, YouTuber and philanthropist, Gaules has established himself as one of the leading figures in esports. He currently holds the record for the Americas on Twitch, attracting over 700,000 people simultaneously to his broadcasts and accumulating over 4 million subscribers on the platform. For the past four years, his channel has been the most watched in the world, in addition to holding the lead for five consecutive years in Brazil. In 2024, he was also recognized by Bloomberg Línea as one of the 500 most influential people in Latin America.
“My journey began with a passion for Counter-Strike, but it was technology that gave me the tools to turn it into a career. For me, Alura represents this connection between dream and reality. Together, we will show that education in technology not only opens doors, but also transforms lives. I would like to take this opportunity to invite the entire Tribe to join us in this mission, to explore new opportunities for learning and growth, in search of a future where everyone can achieve their goals and make their dreams come true,” celebrates Gaules.
Bruna Maggion, CMO of Alura, emphasizes that this partnership can help people with different goals in the digital world. “We are living in an incredible time where technology is increasingly present in our lives. Often, and for many people, it is the source of transformation. The partnership with Gaules is an opportunity to show this in practice, where technology is the key to shaping careers and enhancing talents. We believe that, together, we can inspire many people to pursue their goals and stand out in the digital market, whether for career transition, looking for their first job or for entertainment. Let's create a future where every dream becomes a reality”, she concludes.
What's coming?
Until the end of 2024, Gaules will be the face of all Alura campaigns, with special emphasis on Black Friday, the promotion of the brand's upcoming free courses and the “Backpacker's Guide” campaign, which aims to offer in-depth content through a complete manual focused on exploring the main areas of technology. All advertisements featuring the streamer will highlight how technology has transformed his career and how it can positively impact the lives of others.
Additionally, in the coming months, the influencer will join forces with FIAP and Alura to offer undergraduate scholarships through a special project, more details of which will be revealed soon.
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