.JPG){kind=spacer}
By Henrique Monteiro, commercial director of Seal Telecom
Digital transformation is a term that is present in the discourse of the largest companies that are looking to modernize their business and continue to grow in a structured way. But, I propose a reflection on what it really means in practice. For me, digital transformation is a matter of intelligence and helps us to reconfigure our thinking, even before we change the way we do business. We are already impacted by this change, without realizing it most of the time. Want to see how?
Do you use Waze every day to go to work? Most users use the app daily to take the same route, even if they have been on the same path for years. And if by chance, he misses the street he should have entered, he is usually desperate. Why does it happen? Because we are conditioned to use technology in our routine. We can no longer live without. I usually say that, when we turn off Waze, we notice several peculiarities on the streets that we did not notice before, stuck to the application.
That is why I reinforce, in order to live in this digital transformation, it is necessary to reconfigure thinking, first, and then continue with this recycling of business. In this sense, the best examples I can cite are Netflix and Amazon, both companies have reconfigured the way of doing business and impacted the entire market to do the same. They were disruptive, showing that there is always a new way of doing what we always do, in a simpler, more agile way and according to the needs of the new consumer.
Understanding the customer and offering them a better experience when consuming your product or service is essential for the continuity and success of the business. These companies gained market and notoriety because they went ahead and won the competition by proposing something totally new, they dared and managed to awaken in the public a need that perhaps he did not know, yet, that he had.
These examples show that it is not just IT companies that are going through a digital transformation. Regardless of the segment in which you operate, what you need to reconfigure your business and reap the benefits of this change is to have good partners to help you mature processes and make a difference in the market in which you operate. To do this, focus on two fundamental points:
1.Generate more value: As I mentioned above, the Netflix experience gives us that. If you finish a series or movie, it will automatically suggest others with the same characteristics, themes or actors similar to the one you watched and this captures the users' attention and keeps them loyal. This is a lesson that all companies need to learn if they want to transform themselves digitally.
2. Work with data: Every day we are bombarded with hundreds of pieces of information, everywhere, and this reality is no different in corporate environments. The point is that companies don't know how to work with data.
I participated in a project with some city halls, in which we created a database with information about the main companies in the city and made this information available on a video wall, directly in the mayor's office. When a CEO called, he checked if the company was a good taxpayer, for example, and made the best decision to talk to the executive or not. Working with intelligent data made it possible to develop a more digital and transformative work in the public agency.
Is your business ready to be reconfigured? If your answer is yes, your company is ready to start the digital transformation journey.
Do you use Waze every day to go to work? Most users use the app daily to take the same route, even if they have been on the same path for years. And if by chance, he misses the street he should have entered, he is usually desperate. Why does it happen? Because we are conditioned to use technology in our routine. We can no longer live without. I usually say that, when we turn off Waze, we notice several peculiarities on the streets that we did not notice before, stuck to the application.
That is why I reinforce, in order to live in this digital transformation, it is necessary to reconfigure thinking, first, and then continue with this recycling of business. In this sense, the best examples I can cite are Netflix and Amazon, both companies have reconfigured the way of doing business and impacted the entire market to do the same. They were disruptive, showing that there is always a new way of doing what we always do, in a simpler, more agile way and according to the needs of the new consumer.
Understanding the customer and offering them a better experience when consuming your product or service is essential for the continuity and success of the business. These companies gained market and notoriety because they went ahead and won the competition by proposing something totally new, they dared and managed to awaken in the public a need that perhaps he did not know, yet, that he had.
These examples show that it is not just IT companies that are going through a digital transformation. Regardless of the segment in which you operate, what you need to reconfigure your business and reap the benefits of this change is to have good partners to help you mature processes and make a difference in the market in which you operate. To do this, focus on two fundamental points:
1.Generate more value: As I mentioned above, the Netflix experience gives us that. If you finish a series or movie, it will automatically suggest others with the same characteristics, themes or actors similar to the one you watched and this captures the users' attention and keeps them loyal. This is a lesson that all companies need to learn if they want to transform themselves digitally.
2. Work with data: Every day we are bombarded with hundreds of pieces of information, everywhere, and this reality is no different in corporate environments. The point is that companies don't know how to work with data.
I participated in a project with some city halls, in which we created a database with information about the main companies in the city and made this information available on a video wall, directly in the mayor's office. When a CEO called, he checked if the company was a good taxpayer, for example, and made the best decision to talk to the executive or not. Working with intelligent data made it possible to develop a more digital and transformative work in the public agency.
Is your business ready to be reconfigured? If your answer is yes, your company is ready to start the digital transformation journey.
Disclaimer: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
EN 
PT 
