* By Otto Pohlmann
You may have already seen an example of Generative Artificial Intelligence (AI). Maybe you're not connecting the name to what you saw, but she's more present than you imagine. This new concept has been gaining ground and optimizing tasks in the business field, in addition to day-to-day activities.
ChatGPT and Midjouney are some options for this technology in everyday life. These are ways that AI has to create original content, data and even images. Tools that use this type of technological system have become a rage and a form of fun for many, however, do we know how it works?
What is Generative Artificial Intelligence (AI) and how does it work?
Generative AI is made up of two neural networks that work together. The first is called generator and is responsible for creating the data. The second consists of the network that evaluates these created references.
This process is repeated until a result considered suitable is reached. What is innovative about this system is that AI maintains a learning and improvement curve, without the need for human interference.
How can Generative AI be used in the corporate environment?
All this technology can save time and money on tasks that used to require a lot of labor. This is because the manager can create personalized and exclusive content for their customers and, therefore, increase engagement and sales, respectively.
However, it is important to note that AI is still in its infancy and there are potential ethical implications to consider. For this reason, it is important to use this system responsibly and transparently.
Overall, Generative AI is an exciting development in the world of technology and one that companies should keep an eye on.
* Otto Pohlmann, CEO of Centric Solution
Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
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