*Por Ricardo Recchi and Milton Nunes
When visiting an amusement park, we always want to record what is happening, whether to keep the memories or to share the photographs on social networks. But taking pictures during these experiences can be tiring, difficult or even forbidden when we talk about attractions that, as a priority, need to ensure the safety and physical integrity of visitors, such as roller coasters or glass platforms suspended from high height levels.
Given this scenario, Brazilian parks have felt the need to implement automated photography processes similar to those of Walt Disney World in the United States, especially now that Brazil is on the route of international tourism, with three of the top ten amusement parks in the world. world, according to the Travaler's Choice Awards, from the Tripadvisor platform.
There are several ways to automate the photographic process. At Disney, when visiting the Land of Mickey and Minnie Mouse, for example, photographs taken of visitors are associated with unique numbers on cards or bracelets, and made available in an app or stores distributed throughout the park.
In Brazil, there is already a photographic management software equivalent to the one used at Disney World. Here, the idea is that, when the customer enters each attraction, the system reads the QR Code associated with the ticket number. Automatically, the capture of the image, performed by photographers or cameras positioned in strategic places at that place and time, is associated with the ticket and made available in the cloud. Afterwards, the records can be viewed and purchased by visitors via totems and service islands, or through the park's e-commerce.
Regardless of the device that will make the photos available and commercialize them, be it a wristband, a card or a physical ticket, the idea is that the theme parks in our territory take advantage of the recognition phase and good prospects to update their processes, implementing more that are, that provide better experiences to visitors. For this, it is necessary to invest in photographic management technology, which will integrate cameras, systems and devices.
In this context, low-code technology becomes an ally of the parks to meet this evolution in the time-to-market necessary, as it allows for more agile systemic development, integrations, testing and 50% updates compared to the traditional model, without compromising quality standards.
Now we know: we have a market opportunity to explore and just surf this wave. It is worth mentioning that, by focusing on this user experience need, the parks attract more visitors and open a new phase to adapt to any innovation, making this a strategic pillar of the business. Let's innovate!
*Ricardo Recchi is country manager for Genexus Brazil, Portugal and Cape Verde. The company is part of the Globant Group and is a forerunner in low-code platforms that simplify software development and evolution through automation.
*Milton Nunes is managing director of Swinf, an information technology company specializing in the development of systems based on GeneXus.
Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
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