News

MicroStrategy rebrands as Strategy to emphasize its unique market position and commitment to Bitcoin
Company adds Bitcoin symbol to new logo MicroStrategy® Incorporated (NASDAQ:MSTR), an independent business intelligence company and member of the Nasdaq 100, today announced a rebranding. The company is now called Strategy™, reflecting its...

Cosmetics Industry Farmasi invests in sales and logistics hyperautomation with Magic xpi platform
Magic xpi platform exchanges data in real time between CIGAM ERP and Dynamics CRM systems for managing cosmetic and nutrition product lines. Farmasi, a Turkish cosmetic and nutrition manufacturer with a 70-year history and operations in 36 countries, has started...

B3 launched seven indexes in 2024
Throughout 2024, B3, Brazil's stock exchange, launched seven new indexes, most of which are derived from Ibovespa, the main performance indicator for shares traded on the stock exchange that brings together the most important companies in the Brazilian capital market. This was the year with the most...

Trend Micro and Intel Innovate to Eliminate Invisible Threats with Cutting-Edge Technology
Partnership Combines Software and Hardware Intelligence to Strengthen Ransomware Attack Detection Trend Micro, a global leader in cybersecurity solutions, announced a new collaboration with Intel® to protect critical enterprise systems against threats...

Dynatrace Advances AI Observability to Support GenAI Initiatives
With over a decade of leadership in Artificial Intelligence, Dynatrace provides customers with unparalleled insight into their AI-native applications to increase reliability, cost-effectiveness, and compliance Dynatrace announces expanded capabilities...

Twilio to Lead Chelsea Football Club’s Fan Engagement Strategy
The partnership aims to make fans feel closer to the club through personalized engagement and powered by Twilio technology Twilio and Chelsea unveil the “One in a Twilion” award, an award that celebrates women’s contributions to technology...

ABES at P3C Nacional: event will discuss public-private partnerships, concessions and the role of new technologies
On February 24th and 25th, the city of São Paulo will host P3C | PPPs and National Concessions, an event that has already established itself as the largest multisectoral platform focused on discussions on innovation, governance and social impact in the infrastructure sector, PPPs...

An Ethical Company Program: ABES initiative receives an update to its reporting channel
On February 13, 2025, ABES held an enriching live broadcast about its Ethical Company Program and the benefits it provides to its members. This online event highlighted ABES' ongoing commitment to ethics and transparency, evidenced by the...

LGPD Forum’s priority agenda for 2025: steps to strengthen data protection and Brazilian competitiveness
Regulatory harmonization has emerged as a fundamental element to optimize business efficiency in Brazil, reducing legal uncertainties and leveraging innovation. This was the focus of the event "LGPD, Cybersecurity and AI Governance", promoted by...

Free training on SAP Customer Experience is promoted by Altenburg and NTT Data
Those interested in participating in the selection process must register by February 22, using the form. Altenburg, one of the largest textile industries in Brazil, in partnership with NTT Data, a global technology services company, is looking for...

2025 in focus: ABES debates the impact of AI on corporate solutions
In 2025, artificial intelligence is radically transforming the business environment, acting as an essential strategic partner. Companies find AI a powerful ally to optimize processes, reduce costs and increase competitiveness in the market...

Oracle and Google Cloud Expand Regional Availability, Add New Capabilities
To meet growing customer demand, eight new regions, including São Paulo, are planned for the next 12 months Oracle and Google Cloud announce plans to add eight new regions, as well as powerful new capabilities for Oracle...

New National Identity Card (CIN) reduces the risk of identity fraud, according to a survey by Serasa Experian
Datatech analyzed more than 2.8 million transactions in October 2024 and only 0.2% of them showed some type of indication of fraud; The document presented a risk of fraud of only 0.08%, against 3.8% of the RG and CNH The new National Identity Card (CIN) has...

Qlik Launches Data Flow to Accelerate Data-Driven Decision Making in Qlik Cloud Analytics
Visual drag-and-drop tools reduce reliance on scripts, simplifying data preparation for analytics and artificial intelligence Qlik®, a global leader in data integration, data quality, analytics and artificial intelligence (AI), today announced...

SoftExpert hosts webinar on the main trends for 2025, such as the adoption of AI agents and their governance
In partnership with HopAI, the online event takes place on February 19th, at 4pm, and marks the launch of the partnership between the companies, which aims to accelerate the implementation of AI agents in corporations AI agents, AI governance platforms, encryption...

Gabriela Ayres Martins is the new Commercial Support Manager at Dígitro Tecnologia
Gabriela Ayres Martins is the new Commercial Support Manager at Dígitro Tecnologia. The newest hire brings a keen eye to the company's culture, with the aim of consolidating successful initiatives and implementing the necessary changes to achieve the company's goals.

Employability and talents: ABES presents the RH Tech Platform at the “Job of the Future” event
ABES will be present at "Trampos do Futuro", a free event organized by Fundação Itaú, which will take place on February 19th and 20th, at the Pavilhão da Fundação Bienal (SP). The meeting aims to facilitate the transition of new talents to the job market.

Trend Micro Expands Presence in Public Technology Providers
Through digital risk mapping, the cybersecurity giant points out the weaknesses of systems and highlights the need for multi-layered protection. Brazilian government agency systems are a priority target for cybercrime, which promotes attacks...

SAP appoints Adriana Aroulho President for Latin America and the Caribbean
SAP has named Adriana Aroulho as the new president of SAP for Latin America and the Caribbean (LAC). Adriana will replace Cristina Palmaka, who is leaving SAP to serve on the boards of several companies and organizations in Latin America, including...

Discover five tips to avoid scams when shopping online
TIVIT listed important precautions for consumers to enjoy e-commerce without worries. Brazilian e-commerce is expected to move more than 234.9 million reais in 2025, according to ABComm, which represents an increase of 15% compared to last year....

Adobe updates After Effects and Premiere Pro to enable smarter video editing
New apps in the Creative Cloud suite bring AI, HDR support and tools for greater agility and quality in audiovisual productions 2025 started well for creatives who use the Adobe Creative Cloud platform. In January alone, Adobe has already announced two...

Serasa Experian opens 80 job vacancies in several regions of Brazil
Opportunities are available in areas such as Technology and Data, Commercial, among others. Serasa Experian, the first and largest datatech in Brazil, has vacancies open in its offices in São Paulo (SP), São Carlos (SP), Blumenau (SC) and Brasília (DF). There are 80...

Generative AI in financial services needs structured governance to avoid risks, study reveals
Analysis by global consultancy Capco lists the 5 fundamental elements for using technology more efficiently and safely An unprecedented acceleration in management has been happening in companies in recent years with the use of Generative Artificial Intelligence...

Dynatrace Announces Key Predictions for Observability in 2025
Rapid AI advancements, evolving regulations, and sustainability pressures make 2025 a pivotal year for observability, driving innovation and resilience Dynatrace announces five key observability-focused predictions for 2025,...

ABES aligns strategies in a meeting with the leaders of its committees and WGs
On Thursday, February 6, 2025, ABES held a strategic meeting at the InovaUSP space, with the participation of the board of directors and the leaders of its committees and working groups, to encourage integration among members and discuss the main...

Qlik survey indicates that 491% of companies in Brazil are reducing investments in AI due to trust issues
Study also reveals that, although 94% of companies in Brazil know that AI is fundamental to success, factors such as lack of trust and skills and data governance and regulatory challenges are hindering AI projects Qlik®, a global leader...

Strengthening connections: ABES promotes workshop for Relationship and Sales team
In an ongoing effort to strengthen ties between its employees and leverage the impact of its activities on its associates, ABES held a workshop aimed at its Relationship and Sales team. Under the coordination of Jamile Sabatini Marques,...

MV introduces clinical management platform that can be purchased and used directly by doctors
Compatible with several devices, Clinic MV has a free version and provides efficient service and accessibility. MV, the Latin American leader in the development of healthcare software, creates another milestone in its products by presenting the evolution of...

LGPD Forum, FecomercioSP and ABES discuss data protection and legal security with authorities and companies
The LGPD Business Forum, the Federation of Commerce of Goods, Services and Tourism of the State of São Paulo (FecomercioSP) and ABES will launch, on February 11 (Tuesday), at the Federation's headquarters, in São Paulo, the Forum's Priority Agenda for 2025, a document that points out...

NEC is listed on the Dow Jones Sustainability Index (DJSI)
NEC, a Japanese multinational technology specialist, has been included in the Dow Jones Sustainability World Index (DJSI World), in addition to the edition focusing on the Asia-Pacific region. These are two of the most prestigious global investment indices in the areas of sustainability, sustainability and sustainability.