Association's annual monitoring balance points to drop in the number of ads removed

Annual monitoring report of the association points to a drop in the number of ads removed, the result of an intellectual property protection program

In 2020, ABES - Brazilian Association of Software Companies removed 79,177 advertisements, links and websites with content that gave access to files that violate the Copyright and Intellectual Property rights of the entity's associates. The action has been taking place since 2005 and is carried out through the association's Internet Monitoring work. With that, ABES has already managed to drop more than 775 thousand illegal contents since the beginning of the monitoring.

This year's balance points to a reduction of approximately 10% compared to the same period in 2019. “This drop is related to the PPPI - Free Market Protection Program, which we helped to found 18 years ago. The efficiency of this program caused the offer of illegal advertisements containing software on the website to drop dramatically in this period ”, explains Carolina Marzano, advisor to ABES committees.

“PPPI is an important component of ABES 'objective, which is to ensure our associates, a business environment conducive to innovation, dynamic, globally competitive, and above all ethical. Fully aligned with the entity's purpose, to contribute to the construction of a digital and less unequal Brazil ”, adds Rodolfo Fücher, president of the association.

As of December 2020, ABES accounted for 56,928 links removed for violating intellectual property rights. 19,004 ads promoting pirated products were removed from the air. In addition, the organization was responsible for taking down 110 websites that offered illegal software downloads.

The association continuously monitors the internet and directly notifies the e-commerce portals and access providers directly. This action aims to protect consumers, who may be exposed to viruses, malware and data hijacking. It also protects consumers who may be violating Brazilian intellectual property laws without knowing it. Companies associated with ABES can count on this monitoring service free of charge by forwarding any illegal content to the Internet Monitoring Sector.

In addition to the PPPI, within the ABES objectives, the entity also promotes ethical integrity among its members through the program An Ethical Company, which encourages and offers members free of charge the means to implement the three essential pillars of an integrity and compliance policy. legal framework: the development and implementation of a code of ethics; compliance training for employees and the adoption of an independent reporting channel. To learn more visit: https://www.umaempresaetica.com.br

About ABES

ABES, Brazilian Association of Software Companies, aims to contribute to the construction of a more digital and less unequal Brazil, in which information technology plays a fundamental role in the democratization of knowledge and the creation of new opportunities for all. In this sense, it aims to ensure a business environment conducive to innovation, ethical, sustainable, dynamic and globally competitive, always aligned with its mission of connecting, guiding, protecting and developing the Brazilian information technology market.

Since its foundation in September 1986, ABES has sought to be relevant to its associates and a national and international reference in the technology sector. Currently, the entity represents approximately 2 thousand companies, which total about 85% of the revenue of the software and services segment in Brazil, distributed in 22 Brazilian states and the Federal District, responsible for the generation of more than 208 thousand direct jobs and an annual revenue around 63.7 billion in 2019.