Launched by ABES, the campaign is part of the Legal Entrepreneur initiative, which brings a new portal www.empreendedolegal.com.br and has the goal
This Tuesday, June 9th, ABES (Brazilian Association of Software Companies) launches the campaign “MY DREAM, I DON'T RISK”, Which is part of the Legal Entrepreneur initiative, created by the entity's Intellectual Property Defense committee. The new campaign aims to guide young Brazilian entrepreneurs on the dimension of the risks they can take when using illegal software in their companies.
Created by the agency Righetti, the advertising campaign will feature two motivating videos of 30 seconds with testimonials from successful characters / entrepreneurs, who will tell stories of overcoming without risking their business, pointing as an example of attitudes that encourage efficient management: the issuance of notes taxes, employee registration and the adoption of legalized software. With a multiplatform action, the campaign will be shown on digital elevator panels, on TV, radio, web, newspapers and magazines.
According to the Global Entrepreneurship Monitor (GEM) survey, three out of ten Brazilian adults between 18 and 64 years old own a company or are involved in creating their own business. According to the survey, having a business of its own is the third biggest dream of Brazilians. The first is to have a home of your own and the second is to travel. The survey also placed Brazil at the top of the world ranking of entrepreneurship ahead of nations such as China, the United States, the United Kingdom and Japan and France.
“Our goal is to guide those who have their own business on subjects that may cause doubts in software licensing, such as the current legislation and the management of these assets within a company. As part of the campaign, we also redesigned the Legal Entrepreneur portal www.empreendedolegal.com.br, which will be a channel where entrepreneurs can find clarifications and support for their businesses ”, says Jorge Sukarie, president of ABES.
Recently, the entity also launched an interactive manual for managing software assets that can be downloaded from the entity's website: http://www.abessoftware.com.br/manual/#book5/C1-1 .
The new Entrepreneur Legal portal will be a space for businessmen with articles about frequently asked questions among people who start their own business. The Legal Entrepreneur is part of an initiative launched in April 2013, with the aim of alerting companies to the risks of using illegal software and raising awareness of problems such as unfair competition involving any type of illicit advantage used to reduce costs operating costs or increase margins.
For Jorge Sukarie of ABES, the entity seeks to strengthen the market and encourage new companies to develop in an environment of fair competition in the country. “Our initiative aims to enlighten businessmen and alert them to the dangers to which their companies may be exposed. In addition, we encourage mutual respect between industries by building a market based on healthy competition. In this way, we can bring a positive and sustainable impact to the economy of the entire country ”, comments Sukarie.
The campaign is promoted by the Brazilian Association of Software Companies (ABES) in partnership with Apex-Brasil; ABPI; BSA; CNC; CNCP; ETCO; MBC It's from Sebrae.
About ABES
ABES, the Brazilian Association of Software Companies, is the most representative entity in the sector with around 1,600 associated or associated companies, distributed in 23 Brazilian states, plus the Federal District, responsible for generating more than 120 thousand direct jobs and a turnover annual turnover of US$ 20 billion per year.
The companies associated with ABES represent 85% of the turnover of the software development and commercialization segment in Brazil and 33% of the total turnover of the IT sector, equivalent in 2014 to US$ 60 billion of sales of software, IT services and hardware.
Since its foundation, on September 9, 1986, the entity has exercised the mission of sectorial representation in the legislative and tax areas, in proposing and guiding policies aimed at strengthening the value chain of the Brazilian Software and Services Industry - IBSS, in defense intellectual property and combating piracy of national or international software and supporting initiatives to promote research, development, innovation and the development of national software. Access the ABES Portal - www.abes.org.br or talk to our Relationship Center: (11) 2161-2833.
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