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Free brand building course (branding)

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The course will train micro and small entrepreneurs and those interested in general on how to create a brand for their business. The basis of free training focuses on branding, as the marketing strategy used by companies to generate more connections with their target audiences is known. 

The lesson program was developed by Bank specialists with a focus on offering a more strategic perspective to entrepreneurs, even if their business is still very small. 

There are eight short modules, lasting around 10 minutes each, that teach how entrepreneurs can build a strong brand, improve public perception and increase competitiveness in the market. The topics covered are: branding, where to start, brand creation, how to add personality to the business, branding techniques, digital branding and rebranding.

To access, simply register on the Avançar Program portal, which is the free 100% platform for courses and guidance on business management from Banco Santander Brasil. All content on the page is open to anyone. Check it out at www.programaavancar.com.br/cadastre-se.

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