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Marketing principles digital

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Learn the principles of digital marketing and help develop your company or career.

Master the basics of digital marketing with our free course accredited by the Interactive Advertising Bureau. The 24 modules that make up the course were created by Google trainers and include a series of practical exercises and real-life examples that will help you move from theory to action.

Program Content:

  • Create an online presence for a business
  • Help people find a business on the web
  • Reach more people locally or on mobile devices
  • Reach more customers with advertising
  • How to Track and Measure Web Traffic
  • Sell products or services online
  • How to globalize a company

When you complete this course, you'll earn a badge to showcase your new skills on your Skillshop and LinkedIn profile.

Workload:
40 hours

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Google / Itaqui Institute / I Capacito

Estudo ABES/IDC - FORÇA DE TRABALHO

ABES / IDC Study
WORKFORCE

The challenges of organizations in attracting and retaining talent in the areas of technology.

Year: 2022
Source: ABES / IDC

Dimensão pessoal e trabalho em 2023: uma visão da força de trabalho global

People and work in 2023: A view of the global workforce

This research provides essential information about the attitudes, aspirations and needs of 32,612 workers in 17 countries, including 8,613 working exclusively in the gig economy.

Year: 2022
Source: ADP Research Institute®

Emerging Professions in the Digital Age

This study about Emerging Professions in the Digital Age takes into account trends in digital transformation and the country's environmental recovery.

Year: 2021
Source: SENAI and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

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