Company updates its Analytics offering to help companies optimize business strategies and make more beneficial decisions for consumers through alternative data.
In order to generate insights and contribute to increasing consumer access to goods and services, TransUnion, a global information solutions company, announces the launch of new Analytics solutions, which contribute to providing more robust data and include in the radar of potential consumer companies with no or very little history of economic activity. TransUnion's offering includes Book 3D, PreScreen and Score 3D solutions.
With the analysis of alternative data, the company allows companies to complement their customer acquisition and approval policies based on internal and credit bureau information, generating more intelligence and agility in response time, as a third dimension of data and analytics . This is because, traditionally in Brazil, the decision-making process for acquiring and approving clients depends on the analysis of only personal information and the history of consumer denial, which is considered a limited approach in more developed markets. However, when the applicant does not have bank accounts or credit cards, for example, companies often find it difficult to map the profile of these consumers. Often, they do not consider them as potentially profitable customers.
In Brazil, there are approximately 100 million people practically invisible to market players that offer postpaid and credit services, including 25 million individuals considered “thin file” – without sufficient information in the most consulted databases by the market. They end up generating less accurate scores, either because these individuals do not have bank accounts; for carrying out transactions only in cash or with cards from relatives and friends; for not having a formal employment relationship, among other reasons. This scenario creates a challenge for companies that need new insights to boost their growth and capture new audiences.
For TrasnUnion's Head of Analytics and Marketing Services Products, Geovane F. Zanetti, it is important that companies are always connected and keep an eye on innovations that seek to expand the assessment of the real potential of new customers. The executive points out that TransUnion's proposal to the market is to look beyond traditional data, the negative name and low score, which often does not allow companies to see the value of a consumer.
“TransUnion's information and models complement this vision and allow a deeper understanding of who this new customer is and, based on this data, present companies with a more adequate profile. This expands the population's access to credit and consumption, in addition to giving the corporations we serve the opportunity to complement their models and policies, making them more accurate and expanding their services, without necessarily increasing the risks of their businesses. Good for the companies, good for the consumer. The result for society is economic development as a whole”, explains Zanetti.
How it works
TransUnion provides its customers with access to more than 600 sources of public and private information, allowing them to be unified with the companies' existing database, in addition to building customized analytical models, offering business insights and new possibilities for taking decision-making, such as granting credit and selling services to consumers and other companies. Some benefits of this model are the construction of consistent credit offers, reduction of operating costs, quick approval of potential customers and the recovery of delinquent customers.
“With the popularization of big data and data modeling technologies, data has really become the new oil. But, just as to extract the maximum value from a natural resource, companies that work with data need to transform it into relevant information that generates insights and allows decision-making that translates into more opportunities, both for the population's access to new products, as well as for the development of the market as a whole. We call it Information for Good”, says Zanetti.
Discover TransUnion's Analytics solutions:
• Book 3D is a set of attributes based on alternative data from previously qualified consumers from statistical modeling and careful selection of segmentation filters. The offer helps to improve the predictive capacity of models and the effectiveness of consumer evaluation policies, contributes to the profiling and segmentation of clients and broadens the vision of consumers, improving the identification of potential and risk.
• pre-screen is a tool that streamlines the procedures for analyzing bidders, in a simple and practical way, based on the statistical modeling of a set of TransUnion attributes. The solution was built based on traditional and alternative data not traditionally handled by the market, in order to offer quick pre-assessment of individuals and companies to assist in a more agile decision-making, especially in digital channels.
• 3D Score helps companies reduce costs and better understand their customers by adding an alternative information dimension to internal and credit history information, which increases customer understanding and reduces analysis costs.
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