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Serasa Experian announces the arrival of Camila Abdelmalack as the company’s new economist. Camila will join the Economic Studies team, alongside Luiz Rabi, contributing with her extensive experience in the financial market and her ability to translate macroeconomic analyses into strategic insights.

Camila has a degree in Economics and a master's degree from Insper. She stands out for her ability to simplify complex economic content, making it accessible to different audiences. With 14 years of professional experience, she worked for the last 4 years and 10 months as chief economist at Veedha Investimentos, an office accredited by XP Investimentos, where she collaborated directly in the process of strategic financial decisions, developing in-depth analyses of the macroeconomic scenario.

In early 2022, Camila was invited by Jovem Pan to join the team of economic commentators. For a year and three months, she was on air daily, sharing analyses and perspectives on the economy in a clear and educational way for a diverse audience.

“Camila’s arrival reinforces Serasa Experian’s commitment to offering robust economic analyses that support consumers and companies in their decision-making. Her strategic vision and experience will be essential to strengthen our performance in a dynamic and challenging market,” highlights Giovana Giroto, CMO of Serasa Experian.

Camila Abdelmalack arrives at an important time for Serasa Experian, which continues to expand its production of studies and economic data relevant to the market, connecting information to solutions that contribute to the development of credit and the Brazilian economy.

Serasa Experian

Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.

Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.

Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.

With the purpose of creating a better future for everyone by expanding opportunities for people and companies, the company trains people in the technology area and promotes small businesses and startups with social impact through its own free programs. It is considered a LinkedIn Top Company and one of the best companies to work for, recognized by GPTW. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.

expert

Experian is a global data and technology company that creates opportunity for people and drives businesses around the world. We facilitate credit journeys, authenticate and prevent fraud, streamline healthcare processes, provide digital marketing solutions, and help drive insights for the automotive industry, all using innovative combinations of our data, analytics, and software. We also help millions of people achieve their financial goals and save time and money.

We operate in a variety of markets, going beyond financial services and operating in the automotive, agribusiness, healthcare, insurance and many other industry segments. To continue innovating, we invest in talented people and advanced technology to unlock the power of data.

 Headquartered in Dublin, Ireland, we are a FTSE 100 company listed on the London Stock Exchange (EXPN) and have a team of 22,500 people across 32 countries. Find out more at experianplc.com.

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