Seidor and Brain launch ESG Open Corp that will select companies and startups to develop digital products in the environmental, social and governance areas
The importance of initiatives in ESG (acronym for environmental, social and governance management principles) has already been more than proven. However, putting these actions into practice is not always simple. For this reason, Seidor, a global consultancy in the area of business and innovation, and Brain, a center for innovation in digital business founded by Algar Telecom, have just launched ESG Open Corp, a program that will select companies that want to solve pain in pillars of ESG to co-create technological solutions with the support of startups. Applications for companies run until January 21st and for startups (especially ESGtechs and Greentechs) until February 25th. Interested parties must register with the https://innovationlatam.com/ch/esg#opportunities.
The initiative has institutional support from the Green Sampa hub, the first center focused on green technology and sustainability startups, and Innovation Latam, a digital innovation hub that brings together startups and companies from different segments to promote the connection between investors throughout Latin America . While the first will be responsible for offering mentoring and physical space for startups to work on projects, the second will provide the platform to carry out the challenge.
Companies will be selected for each of the ESG segments (environmental, social and governance) and the journey, which will have technology as a central element, should last approximately 10 months. “We need to bridge the gap between startups and large companies. This program has the ambition to do this, forming a broad front within the innovation ecosystem with strategic partners who, together, can address them with agility and creativity to eliminate latent pain, mitigate risks and generate long-term value", comments Zaima Milazzo, president of Brain.
The first stage will be the ideation phase, using methodologies such as Design Thinking and Design Sprint, where the pain map, interviews with real customers and the pitchs of potential solutions. Afterwards, it will be time for the preparation stage, where it will be necessary to analyze the technical and financial feasibility of the developed solution, as well as the mapping of competitors, suppliers and startups that can add scalability. In the development phase, Lean Inception, Scrum and Kanban methodologies will be used to build the MVP (minimally viable product) and the business plan. Finally, in the delivery phase, a roadmap for the scale of the developed product. The solutions may be developed in the SaaS (Software as a Service) model and offered to the market in the future.
The main purpose of ESG Open Corp is to provide technological solutions to enable business in this area, impacting the entire innovation ecosystem. “Corporations that adopt ESG practices in a real way have a growth in their value generation approximately 10% higher than the general market average. These are values that have a positive impact on all dimensions of business and society. Using technology for this purpose is Seidor's great mission in this project”, concludes Fabiano Sant Ana, Head of Innovation and ESG at Seidor Brasil.
Service:
ESG Open Corp
Applications for companies until January 21st and for startups until February 25th
Information: https://innovationlatam.com/ch/esg#opportunities
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