Artificial Intelligence resources are incorporated into the products of the company's various brands, such as VAIO® and Positivo computers for the corporate market, optimized servers from Positivo Servers & Solutions, managed IT services from Algar Tech MSP, electronic security devices from PositivoSEG, as well as Infinix smartphones and Educational products aimed at the school ecosystem.
Positivo Tecnologia has been adding Artificial Intelligence (AI) features to a series of products to provide greater performance and improved experiences during use. The options are available mainly for the corporate market, but there are also solutions for retail and public institutions. Among the products are computers from VAIO® and Positivo, servers from Positivo Servers & Solutions, managed IT services from Algar Tech MSP, electronic security devices from PositivoSEG, smartphones from Infinix and new products from Educacional – Ecossistema de Tecnologia e Inovação. The Brazilian technology company follows the trend of incorporating AI into hardware in view of the interest and needs of customers in all business units in which it operates. According to data from Statista, the Brazilian AI market is expected to reach US$1.4 billion in 2024. By 2030, estimates are that the global value will reach US$1.4 billion.
AIPC (Artificial Intelligence Personal Computer)
Among the notebook models developed by Positivo Tecnologia that are compatible with AI features, recent launches stand out, such as the Positivo Master N6445, the first AI PC model from the Positivo brand and aimed at the corporate market. The computer features an AMD Ryzen processor with NPU (Neural Processing Unit), integrated AMD Ryzen AI, an advanced feature that optimizes the processing of Artificial Intelligence instructions with greater speed, greater battery life and high performance. The result is quieter operation and lower energy consumption.
Positive
Another notebook with AI features developed by Positivo Tecnologia is the VAIO® FH15, a model from the global brand represented by the company in Brazil since 2015. The notebook, which is aimed at the corporate market, public institutions and retail, features an NVIDIA Geforce RTX3050 6GB graphics card with up to 60 TOPS for neural processing. The technology allows the use of AI in tools such as Nvidia Canvas (AI image generator) and Nvidia Broadcast, which eliminates noise and echo, offers a virtual background, provides automatic framing and eye focus.
The standout feature of the Positivo Master notebook is Microsoft's Copilot key, which uses AI to assist users in a variety of daily activities. Copilot, integrated into the Positivo computer, offers intelligent suggestions during the work process, speeding up tasks such as writing emails, preparing presentations and analyzing data. The tool can be activated in different ways by the operating system and the dedicated card, and its use in different scenarios helps reduce the cognitive effort required to perform tasks, increasing productivity and efficiency in the workplace.
VAIO
Both notebooks have AI features integrated into their webcams, which significantly improves the user experience in video conferencing and remote communications. AI can be used for facial recognition, which ensures secure authentication, as well as additional features such as automatic face and body tracking to keep participants in the frame. There is also improved video quality through real-time image processing with lighting, contrast and sharpness adjustments. “In addition, the technology also helps with sound quality, which improves audio clarity and provides more effective and uninterrupted communication,” explains Fabiano Takahashi, Product Manager at Positivo Tecnologia.
AI-Optimized Servers
To meet the growing demand from companies for more powerful equipment tailored to their strategies, Positivo Servers & Solutions – a Positivo Tecnologia company specializing in the production and sale of servers and IT infrastructure solutions – offers servers optimized by AI and liquid cooling. “Among the solutions that use AI to improve storage and processing in data centers are the SuperServer SYS-821GE-TNHR with 8 Nvidia GPUs interconnected with NVLINK, in addition to complete rack solutions with liquid cooling such as Generative AI SuperCluster LC, composed of 32 NVIDIA HGX systems with H100/H200 8-GPU in each system, totaling 256 GPUs in just 5 racks, all liquid cooled”, says Silvio Ferraz de Campos, CEO of Positivo Servers & Solutions.
Servers & Solutions
Security for companies, condominiums and schools with AI-enabled devices
Among PositivoSEG's highlights for safer environments are access controls with facial recognition. AI has significantly transformed security solutions and brought important advances to the segment, which is why Positivo Tecnologia's brand for the security market has developed, for example, the Face 5010, an ideal solution for outdoor environments that require high security and efficiency. Equipped with advanced AI technology, it has live face recognition, which guarantees high precision and security when detecting and blocking fraudulent access through photos, videos on cell phones or even 3D prints. It also performs intelligent analysis of physical information assessment, such as gender, age, among other human characteristics, to ensure greater accuracy in identification. "The product also provides an optimized database in which AI monitors the behavior of routine users, adding them to a database that speeds up the authentication process and ensures greater fluidity in access", says José Ricardo Tobias, director of PositivoSEG.
AI-Powered IT Services
Algar Tech MSP, a company that has been part of Positivo Tecnologia's business since June 2024, is investing in artificial intelligence and automation to create solutions that truly add value. The IT managed services company has developed two platforms with artificial intelligence called Estella and WIT™️.
Estella is an AI platform that helps enterprise clients maximize user productivity, while WIT™️ is an orchestration and automation platform that ensures always-on IT environments. “The main goal of both solutions is to maintain business continuity by providing value through professional services and automation. This way, we can ensure that clients’ infrastructure never stops working, while also maximizing the employee experience,” says Carlos Maurício Ferreira, CEO of Algar Tech MSP.
More efficient smartphones
Regarding the use of AI in smartphones, Infinix is also present with features in its devices that allow for a high-quality photo and video capture experience. The global brand has been represented by Positivo Tecnologia in Brazil since 2021. The devices in the Infinix NOTE 40 5G and Infinix NOTE 40 5G Racing Editon lines feature enhanced functions to ensure the best quality for users looking for a device with premium design and excellent quality. There are advanced scene detection and AI calibration functions.
“The Infinix NOTE 40 5G smartphones also have proprietary zoom technology in the sensor, the '3x Super Zoom', a feature that allows image zooming without loss of quality and maintains clarity and details when capturing any situation”, says Cristiano Freitas, mobility business director at Positivo Tecnologia.
Infinix
Other highlights of the Infinix NOTE 40 5G line of devices include improvements in the use of AI, such as Under/In-Display fingerprint activation/unlocking, as well as the Active Halo AI lighting feature, which generates multicolored LED notifications customized by the user. There is also Super Night Mode, which enhances images captured with the brand's devices, providing more clarity, brightness, noise reduction and much more detail, even in situations where lighting is not ideal and with different light exposures.
More AI in education too
Artificial Intelligence is also transforming education. Positivo Tecnologia’s education business unit brings to the market innovations that improve the way we study and learn. Educacional – Ecosystem of Technology and Innovation – presented the first Portuguese Language and Mathematics platform with student-focused generative AI resources, Aprimora. The new version of the solution hit the market this year with a completely revamped look and a gamified and immersive learning experience, so that students can learn from a playful and engaging virtual environment. The new platform uses the innovative Gen AI in the integrated chat model, with GPT technology, named “MARIA” (Remote Assistance Module with Artificial Intelligence). “The improvement of the learning experience through generative AI reflects the technological evolution of society and was developed with prompt engineering that limits searches and only directs the student in the search for knowledge”, says Martin Oyanguren, CEO of Educacional.
Educational
With all these advances, Positivo Tecnologia continues working to offer more intelligent, personalized and efficient solutions, standing out as a leader in innovation in the Brazilian market and bringing products to meet the most diverse needs of its national customers and consumers. To learn more about the solutions presented, visit the company's official websites Positive, Positivo Servers & Solutions, Algar Tech MSP, PositiveSEG, VAIO, Infinix and Educational – Technology and Innovation Ecosystem.
About Positivo Technology: Positivo Tecnologia is a Brazilian technology company that develops, manufactures and markets computers, cell phones, tablets, devices for smart homes and offices, servers and other IT infrastructure solutions, as well as payment machines and educational technologies. It also offers integrated services in the rental of IT and mobility equipment, as well as technical support. The set of products and services is aimed at end consumers, companies, schools and public institutions. The Company was founded in 1989, has its administrative headquarters in Curitiba (PR), factories in Ilhéus (BA) and Manaus (AM), and is present in Argentina, Kenya, Rwanda, China and Taiwan. The portfolio of brands and businesses is composed of Positivo, Positive Smart Home, Positivo Servers & Solutions, PositivoSEG, Positive as a Service, Positivo Tech Services, VAIO, Infinix and Educacional – Technology and Innovation Ecosystem. In 2024, the company announced the acquisition of Algar Tech MSP, the IT managed services unit of Algar Tech, a company of the Algar Group. Additional information can be obtained at www.positivotecnologia.com.br. To find out the latest news about Positivo Tecnologia, visit Press Room, as well as the Company's profiles in LinkedIn, Facebook and Instagram.