In just six months, after implementing IBM Turbonomic, the e-commerce platform reduced fixed IT costs in the country by 45%, exceeding the target set for 2025
THE Nuvemshop, the leading e-commerce platform in Latin America, has implemented the IBM Turbonomic and reduced its fixed costs with IT operations in Brazil by more than R$1.1 million per month. In just six months, the company achieved savings of R$451,300 on expenses related to technological resources used in the country, exceeding the target set for 2025.
The project began in late 2023, with a management model focused on adding value to the business. The company's mission was to organize management processes to optimize the use of Nuvemshop's IT resources, starting in Brazil. Faced with the challenge, the company decided to evaluate the IBM Turbonomic automation system and involved CXP Brasil, an IBM business partner specialized in developing various projects for the Finance sector. IBM Turbonomic is an intelligent automation system designed to optimize performance and manage spending on resources based on public, private and hybrid clouds, based on insights generated by Artificial Intelligence (AI).
According to Walter Rodrigues, Director of Operations and Alliances at CXP Brazil, the IBM Turbonomic automation platform was the most recommended suggestion for organizing infrastructure management and optimizing the resources of Nuvemshop’s IT environment. “Our experience with FinOps projects proves that IBM Turbonomic meets the needs of very complex IT architectures, such as those in the financial sector, and it is a project with a very fast return on investment (ROI). Therefore, we knew that this would be the most suitable tool for Nuvemshop, especially since it is an environment that was born 100% in the cloud”, says Rodrigues. The executive recalls that the decision to adopt IBM Turbonomic was almost instantaneous, since the results presented to Nuvemshop, still in the testing phase, were already surprising. “We started the proof of concept and, right after analyzing the first reports, we didn’t turn it off anymore and the IBM platform went into production”, he adds.
Founded in 2011, Nuvemshop has over 130,000 small and medium-sized retailers based on its platform and is part of a complete retail ecosystem that currently brings together over 4,000 partners for products, services and payment methods. Although the company has received billions in investments – including having achieved “unicorn status” in 2021 – it is important to highlight that the rapid growth of this business model generates an immediate increase in the consumption of IT resources and, consequently, in costs.
According to Thiago Borges, IT Director at Nuvemshop, the FinOps concept is essential for expanding operations to remain economically healthy. And this means maximizing revenue and provisioning resources, maintaining the financial availability necessary to sustain the business’s accelerated pace of growth, without affecting profitability. “In other words, it means doing more with less. And it is precisely in this equation that the IBM Turbonomic platform serves us with total efficiency, as it provides us with visibility into the consumption of resources used in the cloud, including in the medium and long term, which facilitates the generation of more assertive insights for the necessary provisioning and brings more efficiency to the management of operational costs. And this gives us not only a reduction in expenses, but also reduces the unit price of transactions”, he explains.
For Thiago Viola, Director of AI, Data and Automation at IBM Brazil, resource optimization based on insights generated by AI is one of the major benefits guaranteed by IBM Turbonomic. With advanced automation and predictive analysis features, in addition to helping reduce operating costs, IBM Turbonomic offers full visibility for IT planning, including provisioning, modernization and optimization of various resources in all types of environments. “The biggest highlight pointed out by customers is the agility of ROI, thanks to the significant cost optimization that the platform provides. This shows that, as organizations implement technologies strategically, according to their needs and in a personalized way, the investment translates into increasing profits”, he concludes.
About Nuvemshop
Nuvemshop is the leading e-commerce platform in Latin America and is committed to empowering and motivating all entrepreneurs to transform their dreams into stories that transcend. With over 140,000 stores, it integrates products, payments, shipping, marketing automation, AI and provides an ecosystem with over 4,000 partners, such as Facebook, Instagram, marketplaces and physical stores. The company currently has over 1,000 employees and offices in Brazil, Mexico, Argentina, Colombia and Chile. In 2021, the company became a unicorn in Brazil and acquired Ecommerce na Prática, the largest e-commerce school and community in the world; and Mandaê, a logistics platform. In 2024, it acquired Perfit, a business unit focused on marketing automation. In addition, it offers other proprietary solutions for e-commerce: Nuvemshop Next, focused on retailers who earn over R$100,000 per month and are looking to scale their businesses quickly; Nuvem Pago, a payment method for e-commerce SMEs; Nuvem, a checkout solution that facilitates the shopping journey; Nuvem Envio, a business unit specialized in logistics solutions; and Nuvem Marketing, a marketing automation business unit for Nuvemshop customers.
About CXP
Founded in 2021, CXP stands out as a company specialized in offering comprehensive business solutions and a variety of services. The core of CXP lies in the value of the company's human capital. Primarily, we highlight our essential services, which include software licensing, execution of specialized projects, formation of development squads, specialized architectural consultancy, technical support and support services. The unique approach to creating business solutions is guided by the challenges faced by CXP clients, based on the offer of replicable projects that can be tailored to each sector and market segment. Among the essential tools already implemented by CXP for clients in various areas are systems integration, automation, management, customer service, artificial intelligence, back office, development, business management, infrastructure and cloud solutions, among others.
About IBM
IBM is a leading global provider of hybrid cloud and AI, and expert consulting. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain competitive advantage in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications, and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to quickly, efficiently, and securely impact their digital transformations. IBM’s advanced innovations in AI, quantum computing, industry-specific cloud solutions, and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s historic commitment to trust, transparency, accountability, inclusion, and service. For more information, visit IBM.com. IBM website.
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