Columnists
BNDES Card as an alternative to foster innovation
Fostering innovation is essential for a country's economic development. Developed nations have increasingly allocated resources to the search for innovative solutions, as they realize that this is a way to create new markets, make their companies more competitive ...
Loving and working
When my second child was born (the first was a beautiful girl), I learned an important and powerful lesson about love - that it is not a finite resource. I always asked myself, "Could I love another baby as my first?" And I can say it in a way ...
It's not mimimi
Nãna was a warrior, one of those women who are ready for anything. In the world there are women of various types and of various personalities: hardworking, fearful, outgoing, shy, sincere, explosive, calm, in short, with an infinite number of ways. Some speak ...
Cool or rude?
We are living in an era where many changes are happening, and I always say that, because there is no escape from this reality. I have followed the movement of several young people who have sincere intentions to change the world, to do something better, more sustainable and, ...
The sales process
The sales process in many companies is more impactful than the product delivered. But, do not be deceived by this capitalist way of showing what it is not. It’s even easier to see when you buy or sell software. I can talk about it safely ...
We are all connected
One day a girl went to a company looking for a job. She needed to work and that was the only opportunity that had come, after months of relentless searching. He lived only with his mother, in a house without luxury, far from the city. On the day of the interview I was ...
How to make decisions
Even the greatest minds are afraid when they lose. The Nobel Prize winner Richard Feynman, who helped develop the atomic bomb, contributed substantial advances to quantum mechanics and particle physics, discovered the cause of the space shuttle disaster ...
How do you communicate with you?
Nowadays, our most precious asset is time. We are constantly striving to do more with less resources, with less time. We seek effectiveness, efficiency, productivity, excellent results. For this, we often eat poorly, become sedentary, ...
What can we learn from the Florianópolis Innovation success model?
Florianópolis was elected, for the 3rd consecutive year, the second most entrepreneurial city in the country, according to the Entrepreneurial Cities Index - ICE 2017, published by Endeavor Brasil. This classification is the result of a history of more than 30 years of investment in ...
Gratitude
We just finished one year and started another. A few days ago, people were reflecting on everything that happened and what didn't happen too: how many dreams were realized, how many new people became part of the friendship roll, how many flavors ...
What do you want to be when you grow up?
Many of us are still inside the eggshell that surrounds us - when we don't break it, we don't grow. For that, we have to dream. For that, we have to experiment. For that, we have to do the new and, to do the new, we have to have a great idea everyone ...
What values guide your life?
Throughout our lives, we receive many “educations”: from our parents; of our bosses; schools and life. Based on everything we learn, we form our values. By definition from Wikipedia, “human values are the ethical and spiritual foundations that ...
Kindness in attendance
The world is constantly changing, it is true. And opportunities for improvement, one of the pillars of lean philosophy, come from just that. The other day I went to a clinic where I have been before. The place was beautiful, clean, comfortable for the eyes. All the people were ...
Can you hear me?
I was speechless when I was struck by acute laryngitis, being completely speechless, just like that. And the situation I was in was horrible. I had about 15 days of meetings and closing deals with important clients ....
Extraterrestrial communication
Life goes by very fast. So fast that we don't even notice ten, twenty, thirty years pass. A few days ago I lost my mother suddenly, unexpectedly. I spent years of my life away from it, building my own life, as we all do. Lately we were ...
Innovation generates competitiveness and creates new forms of consumption
Innovation is present in our lives in many ways and we experience it daily. It presents itself through services, products, in new ways of doing business and winning over its customer. We are living in an era in which an innovation can change the way we ...
Be yourself
Modern market demands demand that people have a wide range of skills. But what are the main and truly essential qualities for career advancement, regardless of work? The answer could fill a book and has, ...
How many seconds does your patience last in this digital age?
The other day I had to go to a bank to make a withdrawal of money through a judicial guide. I called the notary, they told me which bank I should go to. Okay, I looked for the branch closest to the bank in question. Then the exercise of ...
AgroSoftware and Agribusiness in Brazil
The excellent Brazilian performance in agribusiness, its exports and Brazil's position of primacy in several segments is well known. The records broken year after year are the result of a series of factors, from the increase in productivity in the fields of ...
Quick access
EN 
PT 
