“On Target” combines AI, machine learning and unique data to recommend companies that are most suited to the business
Neoway, the largest data analytics company in Latin America and part of the B3 group, announces the launch of Neoway On Target, a solution with an autonomous and feedback algorithm that automatically recommends and prioritizes the most promising sales opportunities for each business.
Using artificial intelligence, machine learning and unique data from Neoway, On Target considers more than 570 variables to direct sales efforts according to the recommended segment. The algorithm used is similar to those that recommend movies, music and videos, but in this case, it is able to indicate the best path to boost sales.
“Neoway’s authority and maturity to work with artificial intelligence are some of On Target’s major differentiators, as the solution has a solid historical base and unique data that only Neoway has to feed its predictive models, in addition to the reliability and security of being a B3 group company,” says Francielly Feijó, director of the Sales & Marketing unit at Neoway.
How it works in practice
On Target first analyzes and learns by observing the history of commercial opportunities won and lost, in addition to enriching and processing this data considering 570 variables to identify learning patterns. With this, the solution understands the current profile of customers based on information such as products offered, business segments, closing cycle and average ticket, among others.
Next, AI comes into action to identify the addressable market, rank the best opportunities and suggest the most suitable products for each potential customer (as well as the potential ticket and closing cycle).
On Target then delivers a prioritized pipeline directly to the CRM platform for the sales department to work on, saving time on segmentation and enhancing the accuracy of the sales strategy to increase results with operational efficiency and sustainable growth.
As it is a feedback model, On Target has continuous learning based on monitoring the opportunities generated, which makes recommendations increasingly accurate.
Results of
The first results of Neoway On Target show the strength of the predictive model in supporting commercial strategies: companies that used the solution in the pre-launch registered an increase of 25% in the average sales ticket; an increase of 71% in the use of leads by salespeople; and an increase of 152% in the creation of qualified sales opportunities.