Initiative replaces Microsoft Technology Center (MTC) and now has Marcondes Farias as its new leader in Brazil
Microsoft Brazil announces the Innovation Hub, a physical space located at the company's office in São Paulo, aimed at presenting the company's customers with innovative solutions developed by Microsoft and how to apply them to their businesses. The initiative is an evolution of the Microsoft Technology Center (MTC) and offers workshops, hackathons and practical demonstrations of the use of advanced technologies in artificial intelligence (AI), IoT, cognitive services, among others.
Microsoft currently has over 40 hubs around the world to serve companies with complex technology structures and operations. Clients from various sectors in the country, such as Finance, Telecommunications and Retail, have already visited the hub and use technologies that were developed to meet the specific demands of their operations.
To lead this structure, Microsoft Brazil announces Marcondes Farias as leader of the Innovation Hub. With over 15 years at the company, Marcondes has served in several leadership positions, such as project manager, business development director and digital transformation director.
According to Marcondes, the Innovation Hub represents a window for exchanging experiences between companies and Microsoft. “The space is more than just an innovation center; it is a place for customers, partners and employees to stay up to date on strategic initiatives and understand the breadth of our offerings,” he explains.
The space is constantly being remodeled to incorporate new technologies and provide immersive experiences for customers, such as the Innovation Factory and the use of AI in hackathons and architectural design sessions, for example. Cognitive services technologies such as speech processing are also featured in the hub.
The Innovation Hub aims to provide even greater focus on each client’s business needs through a structure that allows us to demonstrate the practical results obtained from the use of these technologies. “We create a collaborative environment so that our partners can explore and implement emerging technologies that drive their businesses into the future,” says Marcondes.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) builds AI-powered platforms and tools to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI broadly available and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.