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The deal focuses on enhancing the use of AI to drive Blip’s growth

Blip, the leading conversational AI platform that connects brands and consumers across social apps such as WhatsApp, Instagram, Messenger, RCS and Apple, has announced a 5-year strategic collaboration with Microsoft. The agreement aims to accelerate the development of Blip’s platform using cutting-edge technology, improving operational efficiency, personalizing services, standardizing processes, elevating customer experiences and empowering talent.  

“Our approach to AI applications is strongly focused on improving the customer experience, supported by our strong and long-standing partnership with Microsoft. This collaboration not only makes our products and services more robust, but also amplifies our brand presence as we expand globally,” said Roberto Oliveira, CEO and co-founder of Blip.  

Taking advantage of the new era of Blip  

The collaboration will be a game-changer, driving product initiatives with Microsoft and focusing on scaling Blip’s software platform for global impact. To unlock the potential of these cutting-edge technologies, the collaboration emphasizes a dynamic exchange of knowledge and skills between Microsoft and Blip talent.

“This isn’t just about incremental improvements; it’s about unlocking the full potential of AI through collaborative teamwork. It’s a fusion that’s about to reshape the market,” he says. Norman Sabino, VP of Technology at Blip.  

“By leveraging Microsoft’s Azure AI services, data analytics and security solutions, we are establishing a powerful infrastructure that will drive the continued development of our products. Our initiatives prioritize improving software architecture and optimizing performance, ultimately aiming to deliver an exceptional customer experience,” said Sabino.

“We are excited to expand our strategic collaboration with Blip. By leveraging our technology to transform the enterprise messaging industry with Cloud and AI, Blip will bring innovative solutions to the Latin American market. We look forward to seeing Blip integrate the latest AI innovations into their services and operations, empowering their workforce with these advanced tools,” he said. Deb Cupp, President Microsoft Americas.

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