Brazil has taken a decisive step towards a more sustainable future. At the end of 2024, Law No. 14,260/2021 — the so-called Recycling Incentive Law (LIR) — was finally regulated. The new legislation allows individuals and legal entities to allocate part of their income tax due to socio-environmental projects focused on recycling, strengthening the entire circular economy chain in the country.
From villain to global example
Known for being one of the largest waste generators in the world, Brazil now has the chance to turn the tables and become an international reference in sustainable solutions. LIR emerges as a powerful tool to transform waste into opportunity, promoting social inclusion, innovation and environmental preservation.
“The LIR regulation is a game changer. It creates an ecosystem where companies can invest with purpose, generate real impact and still obtain tax benefits.”, says Andrea M. Lehner, CEO & Founder of Realixo.
How Realixo can propel your business into the new era of recycling
Realixo is a startup specializing in circular economy solutions and is ready to help companies make the most of the incentives provided by the new law. Services offered include:
- Subscription waste collection and management (organic and recyclable) for homes, businesses and events
- Partnerships with urban gardens and waste picker cooperatives for composting, fertilizer generation and fair income
- Impact reporting with metrics such as tons collected, CO₂ avoided and equivalent trees
- Environmental education programs and integration into replicable local networks
- Development of proprietary technology, with an app that connects generators, transporters and recyclers — a true “Uber of the circular economy”
Rhodia Courtyard
Strategic partnership focused on impact and visibility
Realixo also acts as a bridge between companies and projects approved by LIR. The process is simple and efficient:
- Co-creation of projects focused on impact, inclusion and reverse logistics
- Registration with Transferegov and guarantee of technical approval
- Full reporting and tax deduction support
- Disclosure of the case, with visibility and prominence for the brand
“Our role is to facilitate the path for companies to become protagonists of transformation. LIR is not just a law — it is an opportunity to lead with purpose.”, highlights Andrea M. Lehner.
The time to act is now. Schedule a conversation with the team at Realixo and discover how your company can transform waste into value, with the support of the new Recycling Incentive Law. In 2024, Realixo participated in the ABES Pitch Challenge and came in second place.
Change starts with a choice. Let’s build a cleaner, fairer and more circular future together.
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