Enhanced Likelihood to Win tool generates projections from comprehensive, AI-driven analysis of player stats, expert opinion and match momentum
The All England Lawn Tennis Club and IBM (NYSE: IBM) today announced new and enhanced AI-powered digital experiences for the 2025 Wimbledon Championships. Debuting the “Match Chat', an interactive AI assistant that can answer fans’ questions during live singles matches. The tool “Likelihood to Win'' is also being enhanced, offering fans a projected win percentage that can change throughout each game.
The solutions, which combine match data and capabilities, Generative AI, with the watsonx, are the latest in the All England Club and IBM’s mission to provide tennis fans with innovative and unique ways to interact during the championship fortnight.
Match Chat is available on the Wimbledon app and on wimbledon.com. Fans can interact with the assistant using pre-written prompts or their own questions (for example; 'who converted the most break points in the match?', or 'who is performing better in the match?'). Immediate answers and AI-powered match analysis are generated, providing insights and enriching the fan experience.
Match Chat was developed with technologies from watsonx orchestrate, including a suite of AI agents and large language models (LLMs) such as IBM Granite, trained on the editorial style of Wimbledon and the language of tennis. It will also be available post-match on IBM Slamtracker for select high-level matches.
The improved tool “Likelihood to Win” generates projections from a comprehensive, AI-powered analysis of player statistics, expert opinion and match momentum. The tool leverages IBM technologies, including Red Hat Openshift, which enable developers to quickly and efficiently build, deploy and scale applications across multiple environments.
Together, these features aim to help Wimbledon create complementary experiences to further engage tennis fans, new and old, around the world. They also give fans more ways to interact with all the exciting action from the women’s and men’s singles matches – as they happen.
Fans can access these and other features through IBM Slamtracker, available on the Wimbledon app and at wimbledon.com.
Usama Al-Qassab, Director of Marketing and Commercial at the All England Club, said: “We are committed to providing fans with the best possible Wimbledon experience, whether they are interacting with us on TV, radio, digitally or in the stadium. The innovations we have introduced in recent years, powered by generative AI, together with IBM, allow us to offer more exciting ways for our hundreds of millions of fans around the world to interact with The Championships. This year’s new features will encourage Wimbledon audiences to engage with all the match action like never before.”
Jonathan Adashek, IBM Senior Vice President of Marketing and Communications, said: “Solutions like Match Chat and Likelihood to Win show how AI in watsonx can offer tennis fans the insights in real time and the engagement they desire around this historic tournament and its players. Our 35-year partnership with the All England Club is yet another example of how IBM helps clients unlock and derive lasting value from their unique data using AI.”
Wimbledon will run from June 30 to July 13, 2025. To see the technology in action, visit wimbledon.com or download the Wimbledon app on your mobile device, available on the App Store and Google Play Store.
Find out more about Wimbledon 2025 and how IBM is supporting sporting events around the world at http://www.ibm.com/sports/wimbledon.
About IBM
IBM is a global leader in hybrid cloud, AI, and consulting expertise. We help clients in more than 175 countries leverage insights from their data, optimize business processes, reduce costs, and gain competitive advantage in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications, and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to quickly, efficiently, and securely achieve their digital transformations. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions, and consulting provide open and flexible options for our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, accountability, inclusion, and service.
About Wimbledon
The Wimbledon Championships are the oldest of tennis's four Grand Slams and the only one played on grass. Administered by the All England Lawn Tennis Club and held on the club's own grounds, Wimbledon has evolved from its origins as a private members' croquet club in 1868 to one of the world's largest annual sporting events and one of the most respected brands in the sport. Visit www.wimbledon.com and follow @wimbledon on all major social media platforms.
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