Multinational company strengthens its position in the technology market and focuses on the union between strategy, performance and innovation
THE Senior Systems, one of the largest software companies in Brazil, is launching its new marketing campaign for 2025, with Guga Kuerten as brand ambassador. The campaign aims to consolidate Senior as a reference in ERP and management solutions for segments such as Industry, Agribusiness, Logistics and Construction, in addition to product lines such as People Management and Access and Security.
The “It’s more than technology. It’s Senior” campaign highlights how technology can optimize processes, increase productivity, transform decision-making and maximize corporate results. Currently, the Santa Catarina-based company has one of the most complete portfolios of management solutions in Latin America. In addition, the partnership with Guga, one of the greatest idols in Brazilian sports, reinforces the synergy between planning, high performance and leadership — fundamental values in sports, corporate management and the company’s philosophy.
“Leadership in business requires strategy, preparation and the right tools to achieve maximum performance. Just like in sports, technology plays an essential role in the performance of companies, and Senior is at the forefront of this transformation. Our partnership with Guga symbolizes this mindset of innovation and high performance, connecting technology to business strategy,” says Senior Sistemas’ Executive Director of Marketing and Product, Jean Paul Vieira.
“In tennis, I have always sought to innovate in order to evolve and achieve great things. Today, in business, I see technology making the same difference for companies. Senior is a reference when it comes to management solutions, and having a brand committed to innovation as a partner gives me confidence that together we can achieve new victories,” adds Guga Kuerten.
Innovation in audiovisual production
The campaign's main film features an innovative concept by inserting Guga Kuerten into a highly technological environment, using modern interactive LED screens that create a dynamic narrative, connecting his successful career in tennis to the impact of Senior's solutions.
The commercial highlights why Senior is among the three largest technology companies in the country, highlighting its broad portfolio of solutions, which incorporates automation, predictive analysis, artificial intelligence and machine learning into business management systems. Senior's ERP, the first in Brazil to use artificial intelligence and generative AI, is highlighted in the advertising piece for operating in an integrated manner and with end-to-end technology across the entire company management chain.
The production involved more than 50 professionals. The commercial features visual elements that represent technology, connectivity and Senior's presence in various market segments, serving more than 13,000 clients, including medium and large companies.
The “It’s more than technology. It’s Senior” campaign will be broadcast on digital platforms, on closed TV channels, radio and in selected DOOH (Digital Out Of Home) points, such as airports, in addition to actions with influencers.
Check out the campaign video: https://youtu.be/UbCF8v6cSUU
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