Artificial Intelligence (AI), Cloud and 5G are some of the solutions for companies to prepare for this year, according to TIVIT
Many companies are allocating capital to innovation and adopting new tools to boost their growth – investments in digital transformation are expected to reach nearly US$1 trillion by 2027 worldwide, according to a study by the International Data Corporation (IDC). Leaders of organizations in Brazil and around the world are seeking to chart the paths that will guarantee competitive advantages and innovations capable of standing out in the market.
In this context, TIVIT, a Brazilian multinational that connects technology for a better world, has created a guide with the main technologies to be adopted in the next 12 months, highlighting Artificial Intelligence (AI), Machine Learning, Augmented/Virtual Reality, cloud computing and 5G.
“If technologies were previously considered differentiators, they are now essential for companies’ survival. The challenge, however, will be to use them strategically to generate sustainable value,” says Paulo Freitas, CEO of TIVIT. He highlights how each tool can become a competitive differentiator:
Artificial Intelligence and Machine Learning
Established as the most widely adopted technology by decision-makers, AI has driven automation and personalization. According to PwC's Digital Transformation Index 2024, 20% of respondents indicated AI as the main tool for digital transformation, followed by Robotics (12%) and the Internet of Things (9%). The combination of machine learning, deep learning and natural language processing enables more efficient machines capable of complex decisions, impacting areas such as healthcare, finance, manufacturing and retail.
Augmented Reality (AR) and Virtual Reality (VR)
As these technologies become increasingly accessible, their applications are expanding beyond entertainment. By 2025, they are expected to play a central role in sectors such as education, corporate training, design and healthcare. Companies are already using VR to train teams in simulated environments, while consumers test products in real time, such as clothing or furniture, in virtual contexts. Design and architecture professionals are also benefiting, creating 3D designs that ensure accuracy and save resources before execution.
Cloud Computing
Cloud data storage and processing continue to grow exponentially. Multicloud and hybrid cloud strategies are set to become the norm, allowing businesses to choose multiple providers to streamline operations, reduce costs, and increase resilience in the face of challenges.
5G
With speeds up to 100 times faster than 4G, 5G promises to revolutionize sectors such as IoT, industrial automation and virtual reality. It enables the simultaneous connection of millions of devices, favoring smart cities, self-driving cars and remote monitoring of infrastructures. In connected factories, called smart factories, 5G enables automated operations based on real-time data, bringing greater efficiency and flexibility to production lines.
Other factors to consider
In addition to investing in new technologies, companies must make sustainability a central priority, according to Paulo. For the executive, solutions have been adopted in recent years to promote greener and more ecological practices, and companies are more aware of their environmental impact. “Energy efficiency is one of the key points for 2025 and has been used in data centers, for example,” he says.
According to TIVIT's CEO, the combination of technology and sustainability will reshape the way business is done this year. Organizations will have the chance to reimagine their operations and focus on personalization and greater efficiency. Therefore, having a partner you can trust is essential for the safe development of your company. TIVIT offers the best solutions on the market to promote the digital transformation of companies, allowing business growth without worries.
About TIVIT
TIVIT is a Brazilian multinational that connects technology for a better world. With over 25 years of experience and operations in ten Latin American countries, it specializes in creating transformative digital projects. Through its constantly evolving business lines, the company supports companies in sustainability and scalability, with cloud solutions (public, hybrid and private), and enables secure environments, with cybersecurity resources, in addition to developing technologies focused on Artificial Intelligence and offering services focused on automation and SaaS solutions. The digital transformation generated by TIVIT impacts millions of people every day. For more information, visit tivit.com and follow us on LinkedIn and Instagram.
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