Company adds Bitcoin symbol to new logo
MicroStrategy® Incorporated (NASDAQ:MSTR), an independent business intelligence firm and Nasdaq 100 member, announces a rebranding. The company is now called Strategy™, reflecting its focus on Bitcoin and artificial intelligence (AI).
The rebranding represents a step in the company’s evolution, emphasizing its unique position in the market and its commitment to Bitcoin. The new logo features a stylized “B,” symbolizing the company’s strategy toward Bitcoin. The company’s primary brand color has been changed to orange, a color often associated with energy, intelligence, and Bitcoin.
Strategy is the company with the largest reserve of Bitcoin as a treasury asset in the world and the largest independent publicly traded business intelligence software company. It is also part of the Nasdaq 100 Index, which includes the 100 largest non-financial institutions listed on Nasdaq, the second largest stock exchange in the world.
The announcement of the rebranding was made by Michael Saylor, founder and executive chairman of Strategy. “Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important and strategic core,” he said.
Phong Le, Chairman and CEO of Strategy, added: “Strategy is innovating on two of the most transformative technologies of the 21st century – bitcoin and artificial intelligence. Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners and employees.”
In addition to the rebrand, Strategy has launched a new online merchandise store, offering Strategy-branded items: https://store.strategy.com. For more information about the company's AI-powered business intelligence software, visit https://www.strategysoftware.com.
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