Datatech gives tips for companies and consumers to protect themselves at this time, one of the main ones for commerce and which attracts the attention of scammers
According to projections by Serasa Experian, the first and largest datatech company in Brazil, more than 89,000 fraud attempts could be prevented during Black Friday weekend in Brazil, which this year falls on November 29. If carried out, these frauds could generate R$500 million in financial losses for companies and consumers. Considering only the day of the action, 29,777 fraud attempts would be prevented, which could cause R$166.6 million in losses.
“This is a time of year when many fraudsters try to take advantage of the volume and speed of these transactions to commit scams, using fake links with attractive promotions for consumers, for example, who should be extra careful. Companies that offer discounts should also prepare and increase their protection barriers to avoid financial losses on this, one of the most important dates for commerce,” says Caio Rocha, Director of Authentication and Fraud Prevention at Serasa Experian.
According to the Fraud Attempts Indicator, produced monthly by datatech, in the first six months of this year alone, there was a fraud attempt every 3 seconds in the country, totaling 5.3 million in the period, prevented through its authentication and fraud prevention technologies.
Prevention First: Tips to Protect Yourself
In addition to implementing technological and advanced anti-fraud systems, consumer awareness is essential for fraud prevention.
Serasa Experian's tips for consumers to avoid falling for scams during this period are:
For consumers:
- Choose reliable and reputable websites and stores;
- Be wary of very attractive offers;
- Read reviews and opinions about the product;
- Beware of the freebie scam and do not make payments for unsolicited deliveries;
- Be careful with links shared in social media message groups or SMS;
- Register your Pix keys only on official bank channels, such as the banking app, Internet Banking or branches;
- Do not provide passwords or access codes outside the bank's website or application;
- Do not lend or sell your data;
- Do not make transfers to friends or relatives without confirming by phone or in person that it really is the person in question, as the person's contact may have been cloned or falsified;
- Only include your personal information and card details if you are sure that it is a secure environment;
- Keep devices updated;
- Ensure that your documents, cell phones and cards are secure and have strong passwords to access applications;
- Create secure passwords and update them frequently;
- Monitor your CPF frequently to ensure that you have not been a victim of any Pix fraud.
For companies:
- Invest in fraud prevention technologies to protect the integrity and security of your company's operations.
- In an increasingly digital and interconnected business environment, where fraud evolves and expands rapidly, layered fraud prevention is not just a good practice, but a strategic necessity;
- Ensure the quality and veracity of data from fraud prevention solutions using solutions that are constantly improving in the face of changes and fraud threats;
- Deeply understand your user profile and constantly seek to minimize friction points in their digital journey, ensuring a fluid experience without compromising security.
- Use fraud prevention as a lever to generate revenue, implementing an intelligent orchestration of solutions that maximize security, reduce losses and enable a more agile and reliable shopping experience for the customer.
Methodology
Serasa Experian estimated the risk of fraud on Black Friday 2024 based on data from the same period in 2023, when a fraud attempt occurred every 3.1 seconds.
Serasa Experian
Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.
Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.
Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.
With the purpose of creating a better future for everyone by expanding opportunities for people and companies, the company trains people in the technology area and promotes small businesses and startups with social impact through its own free programs. It is considered a LinkedIn Top Company and one of the best companies to work for, recognized by GPTW. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.
expert
Experian is a global data and technology company that creates opportunity for people and drives businesses around the world. We facilitate credit journeys, authenticate and prevent fraud, streamline healthcare processes, provide digital marketing solutions, and help drive insights for the automotive industry, all using innovative combinations of our data, analytics, and software. We also help millions of people achieve their financial goals and save time and money.
We operate in a variety of markets, going beyond financial services and operating in the automotive, agribusiness, healthcare, insurance and many other industry segments. To continue innovating, we invest in talented people and advanced technology to unlock the power of data.
Headquartered in Dublin, Ireland, we are a FTSE 100 company listed on the London Stock Exchange (EXPN) and have a team of 22,500 people across 32 countries. Find out more at experianplc.com.
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