Combat Sports Leader Enters New Agreement Adding Technical Tools to Detect and Eliminate Illegal Broadcasts of ONE Events, While Expanding Globant Sportian’s Presence in Asia
THE Sportian, sports division of Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, today announced a partnership with ONE Championship, the world’s largest martial arts organization, to protect its content against piracy.
Using Globant Sportian’s Content Protection services, an evolution of services originally developed by the LALIGA football league, illegal broadcasts can be detected in real-time and tracked across streaming sites, apps, VOD platforms, search engines, social networks and IPTV, enabling rapid blocking that will help ONE protect the value of global broadcast deals.
As Asia’s largest global sports property, ONE broadcasts weekly events to an audience spanning more than 190 countries. The popularity of its events, which include mixed martial arts, Muay Thai, kickboxing and submission grappling, has led to a rise in content piracy that threatens the organization’s future growth.
With this, Globant Sportian offers the most robust anti-piracy network for sports and entertainment, using advanced detection, analysis and visualization tools to identify the source of piracy and stop its spread.
With a team of analysts working closely with over 70 of the world's most important online platforms and holding Google's TCRP (Trusted Partner Copyright Removal Program) certification, Globant Sportian Content Protection has successfully removed over 98% of the piracy it detects.
The technical information collected by Globant Sportian's Content Protection services also plays an important role in subsequent legal cases, leading to Dynamic Blocking orders against criminal networks around the world.
James Marsh, Vice President of Global Media Rights at ONE Championship, said: “Piracy is a serious issue that requires speed and precision to combat any illegal broadcasts and protect our intellectual property and our broadcast partners. Globant Sportian has demonstrated its commitment to innovating in this space for many years, and we look forward to working with them to ensure our programming is safe in the future.”
Pablo Lo Giudice, Business Lead for Content Protection at Sportian, added: “ONE Championship is one of the most exciting growth stories in sports, which makes it a key target for piracy rings focused on siphoning fan dollars from the industry. We are excited to establish a new partnership in Asia that will reduce the impact piracy can have on fan experiences, broadcast deals and local jobs.”
About SPORTIAN
Sportian is a provider of digital transformation solutions for the sports and entertainment industry on a global level, powered by Globant.
Sportian offers a unique ecosystem of technology solutions and products that help sports and entertainment entities grow by adopting fan-centric strategies, adopting new business models and expanding their global reach. Its product portfolio includes digital asset creation capabilities such as OTT, Web and App (Maker) platforms, smart venues, fantasy games and its service offering combining AI, data, experience design and business strategy for revolutionary areas such as global fan engagement, digital asset monetization, competition management, real-time data capture, content innovation and the fight against piracy.
This ecosystem has formed a core part of LALIGA since 2014 and is now used by a wide range of global competitions, broadcasters, federations and clubs to achieve the next stage of their digital transformation.
Contact: comms@sportian.com
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