*By Claudio Maggieri
Generative AI tools are evolving rapidly, and so is their adoption in organizations across all industries. We thought it was important to discuss how companies are implementing generative AI and the risks their leaders need to mitigate along the way, given the key trends affecting work today, tomorrow, and in the future.
There’s no doubt that generative AI can offer a number of benefits in the workplace, and organizations are constantly discovering new use cases for this evolving technology. Here are some of the top potential benefits:
Speed and efficiency: Generative AI tools offer ways to streamline processes, reduce administrative work, and achieve insights data-driven solutions faster than ever before. Saving time and effort can help teams do more with less, which tends to free up employees for other tasks that require specific knowledge, creativity, and innovation.
Data collection and analysis: Generative AI can help leaders achieve insights ranging from what motivates employees to what drives engagement. Companies are also exploring how generative AI tools can improve the recruitment process by sorting through large volumes of resumes. The technology can also help summarize and organize feedbacks from interviews with those leaving the company.
However, the use of generative AI does not replace the human touch, and it is increasingly necessary to have frequent conversations with employees. AI can help HR professionals better direct the dialogue.
Simplified processes and reduction of repetitive tasks: These tools can perform manual tasks and free up people to invest time and energy in creativity and innovation. With a virtual assistant taking care of the routine, providing reports and reminders, the employee can focus on more complex issues.
Let’s say the system alerts you that an employee has reached a milestone that deserves recognition. The HR professional has the ability to be more creative in giving credit to the employee. In other words, they can stop dealing with processes and put more energy into connecting people, driving engagement, and fostering a more vibrant work culture.
While the speed of implementation of Generative AI can be partly attributed to the excitement surrounding the new technology, fueled by media attention, organizations still need to recognize the unique responsibilities that come with early adoption.
Companies are trying to figure out how to create tangible value for their customers and organizations through AI. To do this, they’re prioritizing educational webinars and training, running pilot programs, and exploring new relationships with suppliers.
Introducing AI without safeguards can bring some risks, so it is necessary to create frameworks of policies that ensure the appropriate use of new technology, protecting brands, customers and associates.
There are some questions that can guide business leaders: in which cases can AI really help make processes more efficient? Or generate content? Or even sift through data and provide a more personalized, human experience?
Efficiency and customer experience, however, are not the only priorities. It is necessary to ensure the confidentiality of critical company data, the privacy of individuals and intellectual property, and to implement a governance structure that allows the benefits of AI to be taken advantage of while maintaining appropriate safeguards.
*Claudio Maggieri is general manager for Latin America at ADP
Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
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